Caitlin Thompson | Nieman Journalism Lab

Articles by Caitlin Thompson

“When podcasting reaches its potential size, looking more like peak radio penetration thanks to these many new and improved sources of discovery, we’ll start to see several revenue models arise to support the diversity of content now possible by untethering the form from RSS.”

High touch, high value

“We’re likely to see a return to the studio model, where IP is the most valuable asset a media company or an independent producer can leverage.”

The last mass medium finally emerges

“As streaming on-demand content grows, we’ll see the rise of audio discovery outside of a dedicated app, and integrated into the ways we already share content on social streams, the open web, and on mobile.”