“When podcasting reaches its potential size, looking more like peak radio penetration thanks to these many new and improved sources of discovery, we’ll start to see several revenue models arise to support the diversity of content now possible by untethering the form from RSS.”
“As streaming on-demand content grows, we’ll see the rise of audio discovery outside of a dedicated app, and integrated into the ways we already share content on social streams, the open web, and on mobile.”
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Thompson, Caitlin. "The last mass medium finally emerges." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Dec. 2015. Web. 6 Oct. 2024.
APA
Thompson, C. (2015, Dec. 18). The last mass medium finally emerges. Nieman Journalism Lab. Retrieved October 6, 2024, from https://www.niemanlab.org/2015/12/the-last-mass-medium-finally-emerges/
Chicago
Thompson, Caitlin. "The last mass medium finally emerges." Nieman Journalism Lab. Last modified December 18, 2015. Accessed October 6, 2024. https://www.niemanlab.org/2015/12/the-last-mass-medium-finally-emerges/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/12/the-last-mass-medium-finally-emerges/
| title = The last mass medium finally emerges
| last = Thompson
| first = Caitlin
| work = [[Nieman Journalism Lab]]
| date = 18 December 2015
| accessdate = 6 October 2024
| ref = {{harvid|Thompson|2015}}
}}