Emily Goligoski | Nieman Journalism Lab

Articles by Emily Goligoski

Emily Goligoski is user experience research lead for The New York Times newsroom.

January 24, 2022

The Atlantic spent two years studying what readers and listeners need. Here’s what they found

“We think a good deal about appropriate moments to prompt a reader to pursue a different story or a different topic altogether.”

Looking beyond news for inspiration

“Some considerations are unique to our industry, but working in a deadline-driven business with tight margins is surprisingly universal.”

Incorporating audience feedback at scale

“Existing audiences who feel that their experiences are seriously considered are more likely to remain engaged and, where relevant, pay to subscribe.”