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Articles by Emily Goligoski

Emily Goligoski is user experience research lead for The New York Times newsroom.
“We think a good deal about appropriate moments to prompt a reader to pursue a different story or a different topic altogether.”
“Some considerations are unique to our industry, but working in a deadline-driven business with tight margins is surprisingly universal.”
“Existing audiences who feel that their experiences are seriously considered are more likely to remain engaged and, where relevant, pay to subscribe.”