When giving gifts to people working in news, I find that friends have done their required reading. I forgo Katherine Graham’s book Personal History, Susan Tiftt’s The Trust about the Sulzberger family, and even Lynsey Addario’s It’s What I Do. I’ve found a gift of a more service-oriented tome like Danny Meyer’s Setting the Table: The Transforming Power of Hospitality in Business to be a useful addition. Yes, Meyer is the restaurateur behind Gramercy Tavern and Shake Shack, and what his guidance has to do with the news business is…everything.
More news publishing staff and freelancers are becoming curious about the lessons to be learned outside of our industry. This is a good and useful change. Researchers find that inquiries into “analogous spaces” can be enlightening in unexpected ways. I saw this at The New York Times when taking members of our newsroom research and development team to talk with non-obvious experts about how to best show our own archival coverage. We interviewed a bookstore owner and a DJ who specialized in remixing seemingly dated tracks, among others. Hearing how the staff at busy SoHo shop McNally Jackson plans which books to display on its highest traffic tables offered a deep dive on the topics of curation and fostering a feeling of urgency. We learned more from the theories and experiences they shared than we might have in talking to the same number or more of our peers about the topic.
Next year, more of us in news will immerse ourselves in alternate but highly relevant spaces. Many membership and editorial teams, including those from Chicago’s City Bureau and the regional Texas Tribune, are hungry for this intel. Consider it a chance for an injection of fresh thinking. Talking to others who are thinking about financial sustainability (including people in fundraising, impact investing, and medicine) is a humble acknowledgement that solid ideas can come from spaces beyond our own. A few friends who work in news strategy have found volunteering with the ocean cleanup organization Surfrider Foundation to be a welcome relief from discussing deadlines — and sometimes a surprise opportunity for insights when talking to fellow members who work in architecture and other fields.
We’re not the first people to look outside ourselves for relevant expertise (as Melody Kramer wrote several years ago in exploring what motorcycle manufacturing might teach news), but it does require some initial suspension of disbelief. Seeking out companies like Stitch Fix might not initially seem like a 1-to-1 comparison, but it might behoove us to ask about the principles and practices that that clothing subscription service has learned on their way to their IPO. Some considerations are unique to our industry, but working in a deadline-driven business with tight margins is surprisingly universal.
We’ll study more organizations that provide services their users consider invaluable — Amazon Prime, Planned Parenthood, and hyperlocal weather app Dark Sky — and seek out their power users, too. What do they do fantastically well? What has the organization started offering, then scrapped, and why? (Even if you use these or other analogous services personally, talk to other people who don’t think about products and delivery all day long. We’re not designing for ourselves, as tempting as that may be.)
Jesse Littlewood, digital director of democratic action network Common Cause, told a group of publishers this week that “we are less used to telling the story of impact than the story of the work. [People in news are] less likely to be braggadocios than some folks in this world.” This is usually seen as a virtue, but raises another question: Who might we seek out who can teach us about authentic promotions? Think music producers, documentary filmmakers, and more — and please share what you learn.
I’m hopeful that we’ll include more experts from other spaces at our conferences — and that we seek them out personally, too. Perhaps we could substitute some of our time spent wringing our hands about Facebook’s News Feed algorithm (a valid concern, but an exhausting one) with talking to people who can expand our ideas about creativity in business. Less navel-gazing, more possibilities.
Illustrations by Leon Postma of De Correspondent.
Emily Goligoski is research director for the Membership Puzzle Project, a collaboration between De Correspondent and New York University.
Joanne McNeil Gatekeeping the gatekeepers
Caitlin Thompson Podcasting models mature and diversify
Sydette Harry Listen to your corner and watch for the hook
Jessica Parker Gilbert Design connects storytelling and strategy
Matt Carlson Attacks on the press will get worse
Andrew Haeg The year journalists become relationship builders
Mario García Storytelling finally adapts to mobile
Sara M. Watson Feeds will open up to new user-determined filters
Craig Newmark Working together toward sustainable solutions
Doris Truong Computer vision vs. the Internet vigilantes
Michael Kuntz The only pivot that might work
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Tanzina Vega It’s time for media companies to #PassTheMic
Richard Tofel The platforms’ power demands more reporters’ attention
Raju Narisetti Mirror, mirror on the wall
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Vanessa K. DeLuca Women’s voices take center stage
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Eric Nuzum Beyond the narrative arc
Rubina Madan Fillion Unlocking the potential of AI
Rachel Schallom Better design helps differentiate opinion and news
Amie Ferris-Rotman More female reporters abroad (please)
Rick Berke Value is the watchword
Kristen Muller The year of the voter
Caitria O'Neill The new court of public opinion
Imaeyen Ibanga Longform video leads the way
Jennifer Choi Standing up for us and for each other
Dan Shanoff You down with OTT? (Yeah, DTC)
Lam Thuy Vo Breaking free from the tyranny of the loudest
Yvonne Leow The rise of video messaging
Joyce Barnathan It will be harder to bury the news
Carrie Brown-Smith Transparency finally takes off
Kathleen McElroy Building a news video experience native to mobile
Damon Krukowski Reviving the alt-weekly soul
Tracie Powell The muting of underserved voices
Sarah Marshall Loyalty as the key performance indicator
Nushin Rashidian Publishers seek ad dollar alternatives
Justin Kosslyn The year journalists become digital security experts
Sam Sanders Shine the light on ourselves
Rodney Gibbs Tech workers turn to journalism
Hannah Cassius The year of the echo-chamber escapists
Raney Aronson-Rath Transparency is the antidote to fake news
Adam Thomas Sharing is caring: The year of the mentor
Steve Grove The midterms are an opportunity
Bill Keller A growing turn to philanthropy
Jamie Mottram From pageviews to t-shirts
Jacqui Cheng Retailers move into content
David Skok Finding an information-life balance
Jarrod Dicker Honesty in advertising
Cindy Royal Your journalism curriculum is obsolete
Jim Moroney Newspapers have to be good enough for readers to pay for
Mariana Moura Santos Think local, act global
Errin Haines At the ballot, it’s time to count black women
Julia Beizer A longer view on the pivot
Debra Adams Simmons And a woman shall lead them
Manoush Zomorodi Self-help as a publishing strategy
Evie Nagy Pivot to mobile video frustration
Dannagal G. Young Stop covering politics as a game
Alastair Coote The year of self-improvement
Taylor Lorenz Social and media will split
Lanre Akinola Making noise is not a strategy
Luke O'Neil The end is already here
Mary Meehan Real lives are at stake in rural areas
Federica Cherubini The rise of bridge roles in news organizations
Pia Frey Address users as individuals
Francesco Marconi The year of machine-to-machine journalism
Brian Lam Sketchy ethics around product reviews
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Charo Henríquez Training is an investment, not an expense
Mike Caulfield Refactoring media literacy for the networked age
Cory Haik Suffering from realness, pivoting to impact
Sally Lehrman Trust comes first
C.W. Anderson The social media apocalypse
S. Mitra Kalita The arc of news and audience
Heather Bryant Building the ecosystems for collaboration
Ruth Palmer Risks will grow for news subjects — especially minorities
Niketa Patel Live journalism comes of age
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Rodney Benson Better, less read, and less trusted
Monique Judge Letting black women tell their own stories
Dheerja Kaur Fun with subscription products
Ståle Grut Reclaiming audience interaction from social networks
Christopher Meighan Passive partnership is in the rearview
Pablo Boczkowski The rise of skeptical reading
Emily Goligoski Looking beyond news for inspiration
Sam Ford The year of investing in processes
Elizabeth Jensen Show your work
Basile Simon We need better career paths for news nerds
Matt Thompson Here come the attention managers
Matt Boggie The intellectual equivalent of the Dead Sea
Alexios Mantzarlis Moving fake news research out of the lab
Andrew Ramsammy The year ownership mattered
Juleyka Lantigua Women of color will reclaim and monetize our time
Andrew Losowsky The year of resilience
Julia B. Chan Looking for loyalty in all the right places
José Zamora Revenue-first journalism
Pete Brown Push alerts, personalized
Renée Kaplan The year of quiet adjustments (shhh)
Kim Fox Audience teams diversify their approach
Molly de Aguiar Good journalism won’t be enough
Hossein Derakhshan Television has won
Edward Roussel Eyes, ears, and brains
Daniel Trielli The rich get richer, the poor scramble
Amy Webb Listen to weak signals
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Eric Ulken The year local publishers get smart(er) about change
Michelle Garcia Navigating journalistic transparency
Ray Soto VR reaches the next level
Rachel Davis Mersey AI, with real smarts
Emma Carew Grovum Newsroom culture becomes a priority
Mariano Blejman News games rule
AX Mina Memes and visuals come to the fore
Corey Ford The empire strikes back
Miguel Castro The arrival of the impact producer
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Borja Echevarría TV goes digital, digital goes TV
P. Kim Bui The reckoning is only beginning
Feli Sánchez The year for guerrilla user research
Lucas Graves From algorithms to institutions
Mary Walter-Brown Show a little vulnerability
Jesse Holcomb Information disorder, coming to a congressional district near you
Jim Brady With the people, not just of the people
Kinsey Wilson Facebook and Google: Help out or pay up
Nicholas Quah Stop talking trash about young people
Umbreen Bhatti The trust problem isn’t new
Felix Salmon Covering bitcoin while owning bitcoin
Ernst-Jan Pfauth Publishing less to give readers more
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Marie Gilot No assholes allowed
Juliette De Maeyer A responsible press criticism
Mira Lowe The year of the local watchdog
Alan Soon The rise of start of psychographic, micro-targeted media
Carlos Martínez de la Serna The new journalism commons
Gordon Crovitz Serving readers over advertisers
Joanne Lipman Journalists inventing revenue streams
Tim Carmody Watch out for Spotify
Aron Pilhofer We can’t leave the business to the business side any more
Laura E. Davis Writing answers before you know the question
Nikki Usher The year of The Washington Post
Cristina Wilson The year of the Instagram Story
Will Sommer The year local media gets conservative
Tamar Charney We get serious about algorithms
Vivian Schiller Pivot to tomorrow
Monika Bauerlein The firehose of falsehood
Jassim Ahmad Thriving on change
Matt DeRienzo A recession, then a collapse
Alice Antheaume Are you fluent in AI?
Amy King Let’s amplify visual voice
Alfred Hermida Going beyond mobile-first
Corey Johnson The pro-fact resistance
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Tanya Cordrey Finally, the seeds of radical reinvention
Jennifer Coogan The future is female
Trushar Barot The Jio-fication of India
Jared Newman Venture funding and digital news don’t mix
Zizi Papacharissi Women come back
Kawandeep Virdee Zines had it right all along
Frédéric Filloux External forces
Mi-Ai Parrish Blockchain and trust
Claire Wardle Disinformation gets worse