“When brands stop advertising on misinformation sites and instead advertise on quality news sites, their CPM price for ads goes down and engagement with their ads goes up.”
“Silicon Valley platforms might not like being compared to ships causing oil spills, but it’s time for the digital platforms to likewise be held accountable for the harm they cause through their information pollution.”
“For the first time in decades, several large news publishers now generate more revenues from readers than from advertisers. It’s hard to overstate this business-model pivot.”
What’s the best way to follow how the news is changing?
Our daily email, with all the freshest future-of-journalism news.
Crovitz, Gordon. "Serving readers over advertisers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Dec. 2017. Web. 20 Nov. 2023.
APA
Crovitz, G. (2017, Dec. 18). Serving readers over advertisers. Nieman Journalism Lab. Retrieved November 20, 2023, from https://www.niemanlab.org/2017/12/serving-readers-over-advertisers/
Chicago
Crovitz, Gordon. "Serving readers over advertisers." Nieman Journalism Lab. Last modified December 18, 2017. Accessed November 20, 2023. https://www.niemanlab.org/2017/12/serving-readers-over-advertisers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/12/serving-readers-over-advertisers/
| title = Serving readers over advertisers
| last = Crovitz
| first = Gordon
| work = [[Nieman Journalism Lab]]
| date = 18 December 2017
| accessdate = 20 November 2023
| ref = {{harvid|Crovitz|2017}}
}}
