We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Kerry Flynn
/ Jul 6HQ’s sole revenue strategy, for now, is akin to a sponsorship where brands pay for game takeovers. For example, NBC paid for a takeover of The Voice. On May 14, HQ players had a chance to win $50,000 and a trip for two to the show’s finale. The Voice game on HQ, which aired at 11:30 p.m. ET, reached 1.4 million players. NBC’s ratings for 18- to 34-year-olds, as well as viewers aged 12 to 17, was the best for a Monday episode since the first live show of the season, evp of digital for NBC Entertainment Rob Hayes said. —
Tags:
HQ Trivia,
mobile,
phone apps
