85% of all digital advertising in the U.S. is now programmatic

What We’re Reading

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.

MediaPost / Joe Mandese / Feb 25

“The estimates, which are contained in the IAB’s Brand Disruption 2020 report released this afternoon, put U.S. programmatic ad spending at nearly $79 billion, an increase of 87% from 2017, the first year benchmarked in the report.” —