Nieman Foundation at Harvard
Small experiments beat big ones, and other takeaways from BizLab’s public radio innovation summit
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Bloomberg / Joshua Green / Dec 2
“She’s using her sizable war chest and digital advertising savvy to pay to have her articles placed into the Facebook feeds of swing-state users she’s identified as most likely to respond to them, then using that feedback to find more people like them. In digital advertising, this is known as ‘building a custom audience.’ Applied to politics, it’s more like finding and activating the 80,000 swing-state voters Clinton was missing, who could potentially put Democrats over the top in next year’s election.”