Nieman Foundation at Harvard
Is the news industry ready for another pivot to video?
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Next in Marketing / Mike Shields / Jun 7
“Because as much as Netflix may suddenly need a second revenue stream — stat — traditional TV brands need Netflix to create a whole lot of ad inventory ASAP…You can’t shove $70 billion of TV ads into a container that only holds a quarter of what the previous one did, no matter how much you raise prices.” LO
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