“Safe, innocuous content is what attracts advertisers, if not audience,” writes Lauren Williams, cofounder and CEO of Capital B. (We wrote about
their soon-to-be-launched newsroom earlier this year.) “Advertisers want to say they support Black-run media, but they’re terrified of the topics and stories that a lot of Black-run media companies might be most mission-driven to publish and audiences might be most attracted to.”
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