Nieman Foundation at Harvard
What is news, anyway? Readers’ answers depend on how much they see people like themselves in the story
ABOUT                    SUBSCRIBE
What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Better News / John Adams and Alia Beard Rau / Feb 25
The Arizona Republic found 42 percent of their digital-only subscribers had not read a single article in the last month. These “zombies” were “the un-dead,” “paying subscribers, but not a part of our living community.” “Zombies, like nearly everyone else, aren’t in the habit of coming to your homepage to find your ‘Big-J Journalism’ stories. You must go find them on their preferred platforms and give them what they want.” LO