We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The Arizona Republic found 42 percent of their digital-only subscribers had not read a single article in the last month. These “zombies” were “the un-dead,” “paying subscribers, but not a part of our living community.” “Zombies, like nearly everyone else, aren’t in the habit of coming to your homepage to find your ‘Big-J Journalism’ stories. You must go find them on their preferred platforms and give them what they want.” —LO
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The Arizona Republic
