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    Seeking “innovative,” “stable,” and “interested”: How The Markup and CalMatters matched up
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    What We’re Reading
    We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
    The complex (and misinformation-filled) search for medical advice online
    Wired / Renee DiResta / Jul 6
    “Those searching for medical advice online may can run into a ‘keyword void,’ or search void: a situation where searching for answers about a keyword returns content produced by a niche group with a particular agenda. It isn’t just Google results. The most shared articles about vitamin K on Facebook are anti-vax, and the CrowdTangle analytics platform shows those articles are reaching an audience of millions. YouTube results are no better; several of the top 10 results feature notable immunology expert Alex Jones.” —
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