We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Pivotal” will be free to marketing partners and give them research and best practices to address controversial issues like race, climate, sex, gender, tech, and money. “The Times is focusing revenue efforts more on subscription dollars from readers than on advertising dollars from corporations. The idea behind Pivotal is that the Times can leverage the unique data and relationships it has with its paid subscribers and its readers to make marketers’ ads more relevant,” Sara Fischer writes. —
Tags:
advertising,
New York Times,
NYT
