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Local journalists try new methods to reach, serve, and build trust with audiences
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Adweek / Mark Stenberg / Mar 16, 2021
“With in-person events still months away, publishers are rethinking their long-term strategies for virtual events. Rather than offering free experiences rushed to market, publishers are tying virtual events to subscription products as key acquisition and retention drivers. Ancillary to that are other benefits, like collecting first-party data on attendees and sponsorship revenues.” SS
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