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Seeking “innovative,” “stable,” and “interested”: How The Markup and CalMatters matched up
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We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Lucia Moses / Nov 15
“Spirited is working with News Revenue Hub, which has helped other news startups including The Intercept and the Marshall Project develop membership plans. Spirited’s Jim Brady aims to convert 10 percent of Spirited’s 25,000 newsletter subscribers to members paying at least $10 a month. Typically, around 3 percent of a publisher’s entire digital audience will convert to a paid subscription, although it can be higher depending on the loyalty of the audience and quality of the editorial.” SW
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