Nieman Foundation at Harvard
HOME
          
LATEST STORY
Why won’t some people pay for news?
ABOUT                    SUBSCRIBE
Feb. 26, 2014, 2:31 p.m.

One of the benefits of your newspaper’s publisher also being the owner of a baseball team? He sees spring training as a circulation opportunity.

The Boston Globe announced today it will begin delivering the newspaper around Ft. Myers, Florida. That means if you live in Lee or Collier counties, you can get the Globe delivered to you seven days a week or pick it up down the street at the 7-Eleven.

Having satellite markets for newspaper circulation — particularly in snowbird paradise — is not entirely unusual; you can, for example, get The New York Post delivered to you in Florida as well. With Nana and Pop-Pop among the ranks of retirees in the Sunshine State, Florida makes sense as a market for out-of-town news.

But in this case there’s also a bit of John Henry magic at play. The new owner of the Globe is preparing new products for the paper, online and in print. Expanding circulation to Florida could be a boost to both of his franchises, as his newspaper and his ball club (and his newspaper’s coverage of his ball club), are coming together for Grapefruit League play.

From the Globe’s news release:

For the first time, The Boston Globe is available on newsstands in and around Ft. Myers, Fla. – throughout Lee and Collier counties. Beginning February 24, the newspaper will be sold at Walgreens, 7-Eleven, Circle K, CVS, Sweetbay, RaceTrac and Hess stores, as well as through home delivery. Both daily and seven-day delivery options are available and readers can subscribe at bostonglobe.com/florida, and deliveries will begin Monday, March 3.

Show tags Show comments / Leave a comment
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Why won’t some people pay for news?
Plus: The role of class in news avoidance, how local party leaders use partisan media, and what native advertising studios say to sell their work.
How corporate takeovers are fundamentally changing podcasting
“One of the recent shifts in podcasting has been the introduction of paywalls and exclusive content. It has since become a standard feature of the medium.”
Facebook promised to remove “sensitive” ads. Here’s what it left behind.
Facebook pledged to remove race, health conditions, and political affiliation from ad-targeting options, but The Markup found advertisers can still easily target the same people.