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O'Donovan, Caroline. "Write a longform article publicly and gradually, and viewers might actually stick around to read it." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 May. 2013. Web. 8 Oct. 2024.
APA
O'Donovan, C. (2013, May. 13). Write a longform article publicly and gradually, and viewers might actually stick around to read it. Nieman Journalism Lab. Retrieved October 8, 2024, from https://www.niemanlab.org/2013/05/write-a-longform-article-publicly-and-gradually-and-viewers-might-actually-stick-around-to-read-it/
Chicago
O'Donovan, Caroline. "Write a longform article publicly and gradually, and viewers might actually stick around to read it." Nieman Journalism Lab. Last modified May 13, 2013. Accessed October 8, 2024. https://www.niemanlab.org/2013/05/write-a-longform-article-publicly-and-gradually-and-viewers-might-actually-stick-around-to-read-it/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/05/write-a-longform-article-publicly-and-gradually-and-viewers-might-actually-stick-around-to-read-it/
| title = Write a longform article publicly and gradually, and viewers might actually stick around to read it
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 13 May 2013
| accessdate = 8 October 2024
| ref = {{harvid|O'Donovan|2013}}
}}