Nieman Foundation at Harvard
HOME
          
LATEST STORY
A bakery, a brewery, and a local news site: There’s a new type of collective growing in Spokane, Washington
ABOUT                    SUBSCRIBE
June 28, 2013, 11:17 a.m.

Good piece in Smashing Magazine by Lullabot’s Jeff Eaton on how to build a CMS that privileges structured content while also being useful to editors. (This is some of the same turf we covered with Karen McGrane back in January.) Among the highlights:

— Rather than building a manual layout engine, instead create cues for story priority and let the layout be determined by sorting rules.

When we started talking to the editorial team at a major news website, we learned that they wanted to control where articles appeared on the home page — and all of the website’s topical landing pages as well. When we dug deeper and presented simple prototypes, however, we discovered that they meant something different. What the editors really needed were ways to prioritize and organize content on the home page. On their old website, direct manipulation of each page’s layout was the only tool they had, and they were afraid to lose it.

— Use a mixture of in-article shortcodes and custom fields to balance out the requirement for exact asset placement vs. mere association.

— Don’t ruin your core templates to deal with a few oddball pages that don’t fit; let them live off to the side, taxonomically.

Some smart thinking in here. (Jeff Eaton is also host of the Insert Content Here content strategy podcast.)

Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
A bakery, a brewery, and a local news site: There’s a new type of collective growing in Spokane, Washington
“Are we moving fast enough for the length of runway we have to lift off? Or do we need to, you know, keep paving and quickly build more runway? That’s the real question.”
Way back in 1989, USA Today launched an online sports service. I found it at Goodwill
USA Today Sports Center is a time capsule from a period in which a newspaper could convince people to pay five bucks an hour to log onto their service during the big game.
Pageviews, assemble! Why there’s no escaping the Marvel Cinematic Universe online
In 2022, few pop-culture brands move the needle, so newspaper blue-bloods and recipe sites alike rally around Marvel Cinematic Universe content as their last stand.