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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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Articles tagged digital subscriptions (33)

It has a much better chance of success than CNN+ ever did. But it still has to convince people its work is distinctive enough to break out the credit card.
The cable news network plans to launch a new subscription product — details TBD — by the end of 2024. Will Mark Thompson repeat his New York Times success, or is CNN too different a brand to get people spending?
“We want to cloak ourselves in all things Atlanta. And frankly, in recent years, we haven’t necessarily done that.”
Blendle has been selling news by the article for nearly a decade, but “very limited” demand and the rise of digital subscriptions have done the idea in.
After all, who would news companies rather trust their revenue to than the guy who calls them a “relentless hatestream”?
Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.
Instead of taking 30% of new subscribers’ payments, it’ll take 15%. The money’s welcome, but it’s also a reminder of how little control publishers have over the terms they get from tech giants.
The Swedish music giant is apparently testing out podcast-only subscription offers. But the market for paid premium podcasts is pointedly unproven.
When McClatchy declared bankruptcy in February, its debts were crushing, but its operating numbers weren’t so bad. But the coronavirus ripped away more than a quarter of its revenue in just a few weeks.