digital subscriptions | Nieman Journalism Lab

Articles tagged digital subscriptions (28)

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Joshua BentonNovember 23, 2020

Another bit of good news from Apple: Publishers can now offer targeted discounts in the App Store

Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.

Joshua BentonNovember 18, 2020

Apple is reducing the cut it takes from most news publishers’ subscriptions

Instead of taking 30% of new subscribers’ payments, it’ll take 15%. The money’s welcome, but it’s also a reminder of how little control publishers have over the terms they get from tech giants.

Joshua BentonNovember 9, 2020

Can Spotify be the one to convince people to pay for podcasts?

The Swedish music giant is apparently testing out podcast-only subscription offers. But the market for paid premium podcasts is pointedly unproven.

For the first time, The New York Times’ digital subscriptions generate more revenue than its print ones

Joshua BentonJuly 16, 2020

These McClatchy financials are a window into how much damage Covid-19 has done to the newspaper business

When McClatchy declared bankruptcy in February, its debts were crushing, but its operating numbers weren’t so bad. But the coronavirus ripped away more than a quarter of its revenue in just a few weeks.

Sarah ScireApril 6, 2020

For its must-read coronavirus coverage, The Atlantic is rewarded with a huge surge of digital subscriptions

A focus on big-swing stories and “high-intensity, highly fraught journalism” let the magazine put up traffic and subscription numbers more expected from a top national newspaper.

Joshua BentonSeptember 25, 2019

Vox Media and New York magazine isn’t a marriage, but it’s a deal that makes sense

Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.

Christine SchmidtAugust 12, 2019

How The Wall Street Journal is building an incubator into its newsroom, with new departments and plenty of hires

While local newspapers play the 2019 Consolidation Games, the national dailies are busy with the Great Digital Subscriber Race — and making sure they have the right teams and tech in place to win.

Joshua BentonJuly 31, 2019

The L.A. Times’ disappointing digital numbers show the game’s not just about drawing in subscribers — it’s about keeping them

We will all benefit if the Los Angeles Times becomes a West Coast counterweight to those dailies in New York and D.C. But it’ll take a bigger investment in reader retention to get there.

Meena Lee and Sarah GuineeApril 17, 2018

The New York Times has signed up a lot of subscribers. Here’s how it plans to keep them.

“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”

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