The cable news network plans to launch a new subscription product — details TBD — by the end of 2024. Will Mark Thompson repeat his New York Times success, or is CNN too different a brand to get people spending?
Blendle has been selling news by the article for nearly a decade, but “very limited” demand and the rise of digital subscriptions have done the idea in.
Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.
Instead of taking 30% of new subscribers’ payments, it’ll take 15%. The money’s welcome, but it’s also a reminder of how little control publishers have over the terms they get from tech giants.
When McClatchy declared bankruptcy in February, its debts were crushing, but its operating numbers weren’t so bad. But the coronavirus ripped away more than a quarter of its revenue in just a few weeks.
A focus on big-swing stories and “high-intensity, highly fraught journalism” let the magazine put up traffic and subscription numbers more expected from a top national newspaper.
Scire, Sarah. "For its must-read coronavirus coverage, The Atlantic is rewarded with a huge surge of digital subscriptions." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Apr. 2020. Web. 26 Jul. 2024.
APA
Scire, S. (2020, Apr. 6). For its must-read coronavirus coverage, The Atlantic is rewarded with a huge surge of digital subscriptions. Nieman Journalism Lab. Retrieved July 26, 2024, from https://www.niemanlab.org/2020/04/for-its-must-read-coronavirus-coverage-the-atlantic-is-rewarded-with-a-huge-surge-of-digital-subscriptions/
Chicago
Scire, Sarah. "For its must-read coronavirus coverage, The Atlantic is rewarded with a huge surge of digital subscriptions." Nieman Journalism Lab. Last modified April 6, 2020. Accessed July 26, 2024. https://www.niemanlab.org/2020/04/for-its-must-read-coronavirus-coverage-the-atlantic-is-rewarded-with-a-huge-surge-of-digital-subscriptions/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2020/04/for-its-must-read-coronavirus-coverage-the-atlantic-is-rewarded-with-a-huge-surge-of-digital-subscriptions/
| title = For its must-read coronavirus coverage, The Atlantic is rewarded with a huge surge of digital subscriptions
| last = Scire
| first = Sarah
| work = [[Nieman Journalism Lab]]
| date = 6 April 2020
| accessdate = 26 July 2024
| ref = {{harvid|Scire|2020}}
}}
