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Articles tagged India Ink (6)

“I can think of a billion reasons why it’s in the interests of news outlets to overcome barriers of language, literacy, and relatively low-end tech.”
It’s an effort to find international growth through translation: “Cobertura global de The New York Times en español. Noticias, arte, negocios, tecnología y más.”
The Times says print subscriptions in India were too few in number to continue offering after moving away from the International Herald Tribune brand.
In entering China, the Times sees a growing audience for news and advertising. But they’ll have to contend with the threat of government censorship.
The Times’ nine-month-old project has shifted its content mix as it tries to reach audiences both in South Asia and in the Indian diaspora.