Nieman Foundation at Harvard
HOME
          
LATEST STORY
People are using Facebook and Instagram as search engines. During a pandemic, that’s dangerous.
ABOUT                    SUBSCRIBE
May 21, 2014, 10:02 a.m.
Business Models
LINK: www.themediabriefing.com  ➚   |   Posted by: Joshua Benton   |   May 21, 2014

Okay, not everybody. But while every British publication seems to be expanding to Australia (The Guardian, The Daily Mail), the Americans seem more interested in India, with recent launches or announcements of BuzzFeed India, Quartz India, Business Insider India. Henry Taylor at The Media Briefing looks at the numbers that show why: 125 million English speakers, for one.

Western media interest in India as a market isn’t new — see The New York Times’ India Ink, The Wall Street Journal’s involvement in Mint, and other earlier forays. But it’s noteworthy that BuzzFeed, Quartz, and Business Insider all produce content that’s very mobile-friendly, making them a natural match for a country where most Internet access happens on phones.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
People are using Facebook and Instagram as search engines. During a pandemic, that’s dangerous.
Data voids on social networks are spreading misinformation and causing real world harm. Here are some ideas on how to fix the problem.
What’s up with all the news photos that make beaches look like Covid hotspots?
Plus: All misinformation is local; a very specific kind of Covid-19 misinformation in Facebook parent groups; and “religious clickbait.”
In the arena: Ken Doctor is moving from “media analyst” to “media CEO” with Lookout, his plan for quality local news
Lookout doesn’t want its local news sites to be a supplement or alternative to the local daily. They aim to be the news source of record in their communities, outgunning their shrunken newsprint rivals from Day 1.