A shift in name (and in geotargeting on digital) is the latest step in the Times’ efforts to build a stronger paying audience outside the United States.
The International Herald Tribune will soon be a newspaper for the history books, but its de-Americanizing frame may prove useful in a globalized world.
Ellis, Justin. "Krugman, translated: The promise and risk of The New York Times’ Chinese-language site." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 3 Jul. 2012. Web. 16 Apr. 2024.
APA
Ellis, J. (2012, Jul. 3). Krugman, translated: The promise and risk of The New York Times’ Chinese-language site. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2012/07/krugman-translated-the-promise-and-risk-of-the-new-york-times-chinese-language-site/
Chicago
Ellis, Justin. "Krugman, translated: The promise and risk of The New York Times’ Chinese-language site." Nieman Journalism Lab. Last modified July 3, 2012. Accessed April 16, 2024. https://www.niemanlab.org/2012/07/krugman-translated-the-promise-and-risk-of-the-new-york-times-chinese-language-site/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/07/krugman-translated-the-promise-and-risk-of-the-new-york-times-chinese-language-site/
| title = Krugman, translated: The promise and risk of The New York Times’ Chinese-language site
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 3 July 2012
| accessdate = 16 April 2024
| ref = {{harvid|Ellis|2012}}
}}
