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Sept. 3, 2013, 2:03 p.m.
LINK: www.spiegel.de  ➚   |   Posted by: Joshua Benton   |   September 3, 2013

In Spiegel, the International Herald Tribune’s Stephen Dunbar-Johnson and Dick Stevenson discuss its upcoming namechange to the International New York Times:

The International Herald Tribune is our brand name in print. We have for some time now not had an International Herald Tribune website, our website has been nytimes.com. In the digital world, and this is where we want to grow, the New York Times is the stronger brand name. And we believe that we have to have one single global media brand in order to compete for readers and advertisers…

The same people who have produced the paper are still in place, the same reporters, and this is not going to change. We aren’t reducing our staff, we aren’t changing our perspective. The new brand name is a promise to bring readers more of what they like, not less!

I have to highlight this question from interviewer Isabell Hülsen:

SPIEGEL: Is the Bezos deal [to buy The Washington Post] the final victory of online over print, an ultimate humiliation?

Sigh.

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