Just for starters, the Globe will have an expanding hub of coverage online, more live events, and a high-priced premium subscription newsletter for industry professionals.
The podcast has found opportunity with a donors-only Facebook group. Its second-season subject Curtis Flowers is still in prison, on death row — so “giving somebody a mug for donating doesn’t feel right.”
On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
“What I’m trying to figure out is, what are the proxies for deeper engagement — what are the proxies for repeated use and habituation in a place like this?…Readers are not going to read 100 Australia stories. So what’s the right mix?”
“Is it a tech story? Is it a business and tech or policy and politics story, is it a cultural story? Well, it’s actually all the above: The impact of technology on the cognitive, economic, and political ways we live is quite transformative.”
Non-subscribers visiting WSJ.com now get a score, based on dozens of signals, that indicates how likely they’ll be to subscribe. The paywall tightens or loosens accordingly: “The content you see is the output of the paywall, rather than an input.”
Wang, Shan. "Here’s how Google is thinking about surfacing paywalled news organizations in search." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 Feb. 2018. Web. 24 Apr. 2024.
APA
Wang, S. (2018, Feb. 16). Here’s how Google is thinking about surfacing paywalled news organizations in search. Nieman Journalism Lab. Retrieved April 24, 2024, from https://www.niemanlab.org/2018/02/heres-how-google-is-thinking-about-surfacing-paywalled-news-organizations-in-search/
Chicago
Wang, Shan. "Here’s how Google is thinking about surfacing paywalled news organizations in search." Nieman Journalism Lab. Last modified February 16, 2018. Accessed April 24, 2024. https://www.niemanlab.org/2018/02/heres-how-google-is-thinking-about-surfacing-paywalled-news-organizations-in-search/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/02/heres-how-google-is-thinking-about-surfacing-paywalled-news-organizations-in-search/
| title = Here’s how Google is thinking about surfacing paywalled news organizations in search
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 16 February 2018
| accessdate = 24 April 2024
| ref = {{harvid|Wang|2018}}
}}
