The Canadian newspaper’s new iOS app tried to embrace mobile as a unique platform. Users hated it. Now the company is trying to respond to user feedback while embracing a new digital strategy.
“The agencies are increasingly bored with looking at simple readership or circulation numbers. They want the kind of behavioral tracking data that they can get from people like Google.” Justin Ellis
Ellis, Justin. "Tuesday Q&A: Globe and Mail Publisher Phillip Crawley on the paper’s paywall plans." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 Oct. 2012. Web. 24 Apr. 2024.
APA
Ellis, J. (2012, Oct. 16). Tuesday Q&A: Globe and Mail Publisher Phillip Crawley on the paper’s paywall plans. Nieman Journalism Lab. Retrieved April 24, 2024, from https://www.niemanlab.org/2012/10/tuesday-qa-globe-and-mail-publisher-phillip-crawley-on-the-papers-paywall-plans/
Chicago
Ellis, Justin. "Tuesday Q&A: Globe and Mail Publisher Phillip Crawley on the paper’s paywall plans." Nieman Journalism Lab. Last modified October 16, 2012. Accessed April 24, 2024. https://www.niemanlab.org/2012/10/tuesday-qa-globe-and-mail-publisher-phillip-crawley-on-the-papers-paywall-plans/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/10/tuesday-qa-globe-and-mail-publisher-phillip-crawley-on-the-papers-paywall-plans/
| title = Tuesday Q&A: Globe and Mail Publisher Phillip Crawley on the paper’s paywall plans
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 16 October 2012
| accessdate = 24 April 2024
| ref = {{harvid|Ellis|2012}}
}}
