Nieman Foundation at Harvard
HOME
          
LATEST STORY
A program in New Jersey is trying to get people to care about local news through community organizing
ABOUT                    SUBSCRIBE
June 27, 2011, noon

More Awesome: News Challenge grantee Awesome Foundation wants to fund journalism at the micro level

There’s something inherently meta about the Awesome Foundation winning a grant from the Knight Foundation in order to…give grants. Also, something kinda awesome.

The Awesome Foundation: News Task Force, a winner of this year’s Knight News Challenge, wants to seed hundreds of projects to encourage new ventures in news and information for communities.

In essence, they’ll be acting as a mini-Knight Foundation, offering up support for journalism entrepreneurship and reinvention, one micro-grant at a time. Using the two-year, $244,000 grant, the Awesome Foundation’s new Institute on Higher Awesome Studies will specifically fund local journalism programs, events, apps, and prototypes.

But the news task force will be an experiment in how best to funding new media projects, as much as an exercise in supporting innovation. New funding models are on Knight’s collective mind these days, with the Knight News Challenge wrapping up and the foundation planning its next steps.

“We can help a foundation like Knight give money away in smaller increments to we can see what’s working and not working,” said Christina Xu, who will be overseeing the news task force project.

Tim Hwang, the founder of the Awesome Foundation, told me their structure, as much as there is one, is designed to build community and find the most effective uses for grants. “The Awesome Foundation proper is not a foundation at all,” Hwang said. “It’s an agreement between groups of 10 people to give money to cool projects.”

The Awesome Foundation model, small grants awarded in a quick fashion, is a departure from how nonprofit institutional support traditionally works in journalism, with multi-year, multi-zero checks. While that method certainly has its merits, the Awesome model, Hwang said, produces quicker results and can show whether a project is feasible. Ideally what the task force will do is combine the best of both worlds, making an Awesome Knight Foundation of sorts.

“One of the things we’re interested in, this project is an interesting experiment in bridging the gap from emerging platforms and foundations,” Hwang said.

Until now the Awesome Foundation’s work has primarily been more general purpose, focusing on geography, with chapters in cities around the U.S. and the world. Xu said following last year’s earthquakes in Haiti, the foundation wanted to find ways to broaden their kind of philanthropy. That took shape in the Institute on Higher Awesome Studies, which, while still being awesome, would try to direct funds to more serious causes. Xu said the News Challenge goals for community information were a good fit with the types of proposals the Awesome Foundation receives.

The task force will first set up shop in Detroit and, following Awesome Foundation protocol, they’ll hire a “Dean of Awesome” who will act as a local administrator. The dean, with help from Knight, will identify 10-15 members of the community coming from media, government, technology or civic groups, who will serve as trustees, the group ultimately responsible for awarding grants. Xu said the project could be expanded in a similar model to cities like New Orleans and Miami. Aside from the cost of a stipend for the local administrator the bulk of the money from Knight would be used for grants.

The most obvious difference between the foundations Awesome and Knight is scale, which is something the news task force will try to use to its advantage as it provides grants. Xu and Hwang said the size of grants and the scope of work will attract an audience that may have gone under Knight’s radar. But the other benefit of scale could be the creation of a farm system for journalism and information ideas. After landing a task force microgrant, finessing a proposal or building a beta, the next possible step could be a larger grant from the Knight Foundation, Xu said.

“In the future, [microgrant winners] could be a great pool to be funded, something the Knight News Challenge might want to fund later on,” she said.

POSTED     June 27, 2011, noon
PART OF A SERIES     Knight News Challenge 2011
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
A program in New Jersey is trying to get people to care about local news through community organizing
Free Press’ News Voices: New Jersey is meant to be “community-driven as opposed to being newsroom-driven.”
Scratch Magazine was profitable, but it’s still shutting down — here’s what its founder learned
Scratch Magazine toed the line between “servicey and intellectual,” cofounder Manjula Martin says. That was one reason the paywalled site didn’t make much money.
Newsonomics: On end games and end times
Can publishers find a sustainable business model this new age of Facebook/Apple/Snapchat/Twitter/Google distributed content? And is local news destined to be left behind?
What to read next
2843
tweets
A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads
Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
1763For news organizations, this was the most important set of Apple announcements in years
A new Flipboard-clone with massive potential reach, R.I.P. Newsstand, and news stories embedded deeper inside iOS — it was a big day for news on iPhones and iPads.
828Newsonomics: 10 numbers that define the news business today
From video to social, from mobile to paywalls — these data points help define where we are in the “future of news” today, like it or not.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Chi-Town Daily News
Vox Media
Tampa Bay Times
Charlottesville Tomorrow
The Economist
Creative Commons
BBC News
The Boston Globe
The Philadelphia Inquirer & Daily News
The Bay Citizen
Newser
Next Door Media