HOME
          
LATEST STORY
Opening up the archives: JSTOR wants to tie a library to the news
ABOUT                    SUBSCRIBE
April 11, 2012, 12:20 p.m.

CIR announces (and Knight funds) a curated YouTube channel for investigative video reporting

The Center for Investigative Reporting project aims to grow audiences and revenue by assembling the work of many different news organizations, large and small.

The Center for Investigative Reporting announced today that it’s launching a YouTube channel to showcase investigative reporting — from longstanding institutions like NPR and The New York Times, from nonprofit outlets like the Pulitzer Center on Crisis Reporting, and even from independent filmmakers from around the globe — all in one common home.

Rather than making the audience search for great video investigative work across dozens of sites, the new channel will bring it all together in one place, and on the platform — YouTube — where most video viewing gets done.

The Knight Foundation is chipping in $800,000 for CIR to roll out the channel, which is being launched in partnership with the Investigative News Network, an association of dozens of news nonprofits. CIR director Robert Rosenthal tells me it’s an “extensive experiment” to distribute content in a way that mirrors the way people actually seek it.

He’s also hoping that the channel — set to launch in July — will generate ad revenue to support organizations that produce public interest journalism. (It’s no “panacea for sustainability,” he says, but every little bit helps.) He suspects that pushing content “in the most aggressive way across as many platforms as possible” is key to growing audiences for news organizations — that’s already part of CIR’s strategy, which includes platforms like coloring books and puppets.

“The other potential here is for independent filmmakers, for people who really have a hard time getting their work seen,” Rosenthal said. Individual submissions will be vetted through an editorial process that existing media institutions will be able to bypass, he says.

Other familiar names that have already signed on as contributors include ABC News, the Center for Public Integrity, and the American University Investigative Workshop. CIR will be acting as a curator of investigative news, but ultimately the idea is to explore better ways to give people what they want.

“What we’re all seeing is the challenge of getting what we would call high-quality, credible storytelling to various audiences in the way they want,” Rosenthal said. “Audiences are so segmented and fractioned — not only by how they consume [information] but by demographics, by age, by everything. We believe the more varied distribution model serves the audience in the way it wants to get information.”

Image by Mike Licht used under a Creative Commons license.

POSTED     April 11, 2012, 12:20 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Opening up the archives: JSTOR wants to tie a library to the news
Its new site JSTOR Daily highlights interesting research and offers background and context on current events.
Six fresh ideas for news design from a #SNDMakes designathon
New media and legacy media came together at the second weekend-long “hackathon” hosted by the Society for News Design.
Where you get your news depends on where you stand on the issues
A new study by the Pew Research Center examines how Americans’ news consumption habits correlate with where they fall on the political spectrum.
What to read next
1020
tweets
The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
537Watching what happens: The New York Times is making a front-page bet on real-time aggregation
A new homepage feature called “Watching” offers readers a feed of headlines, tweets, and multimedia from around the web.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Foreign Policy
The New Republic
Amazon
Bayosphere
Semana
The Guardian
El Faro
Las Vegas Sun
Baristanet
Corporation for Public Broadcasting
Media Consortium
Storify