Nieman Foundation at Harvard
Newsonomics: Here are 10 storylines we’ll be talking about into 2017
ABOUT                    SUBSCRIBE
April 9, 2012, 12:52 p.m.
LINK:  ➚   |   Posted by: Joshua Benton   |   April 9, 2012

In Ad Age, Brian Steinberg reports on a study commissioned by Time Inc. on how frequently people shift media venues — e.g., from TV to a magazine, from Facebook to the radio, from iPad to iPhone. The totals: 27 times an hour for “digital natives,” 17 times an hour for “digital immigrants” (that is, older folks). Innerscope Research CEO Carl Marci:

I’d be most alarmed about the challenging act of capturing the attention and emotional response of my target audience, because it’s almost like going from shooting fish in a barrel to little minnows. The target has become faster, and the window of opportunity for capturing them has become smaller.

Hamilton Nolan at Gawker:

Kids these days are making advertisers work harder than ever to surround them at all times in a soothing haze of corporate marketing messages. I hope you’re happy, kids these days.

Show tags Show comments / Leave a comment
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: Here are 10 storylines we’ll be talking about into 2017
The next generations of Murdochs and Sulzbergers step up, two newspaper chains chart the consolidation of the industry, and a Trump-driven shift in straight news reporting.
Connecting science with society, Undark hopes to help elevate the standards for science journalism
“Science influences our lives in countless ways every day, and as science journalists, if we don’t make that connection really clear, we’re not doing our jobs.”
Can you make learning about gerrymandering fun? Fusion teamed with mobile gaming devs to try
“We wanted to experiment with how we could use game play and video games within journalism.”