“Investigative journalism may have pride of place within the mythology of American news, but that’s not really what journalists have been up to, by and large.”
ESPN laid off hundreds of staffers earlier this week. Now, they're hiring. nie.mn/16cmN1o 
In Ad Age, Brian Steinberg reports on a study commissioned by Time Inc. on how frequently people shift media venues — e.g., from TV to a magazine, from Facebook to the radio, from iPad to iPhone. The totals: 27 times an hour for “digital natives,” 17 times an hour for “digital immigrants” (that is, older folks). Innerscope Research CEO Carl Marci:
I’d be most alarmed about the challenging act of capturing the attention and emotional response of my target audience, because it’s almost like going from shooting fish in a barrel to little minnows. The target has become faster, and the window of opportunity for capturing them has become smaller.
Kids these days are making advertisers work harder than ever to surround them at all times in a soothing haze of corporate marketing messages. I hope you’re happy, kids these days.
What to read next
May 22, 2013
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