Nieman Foundation at Harvard
HOME
          
LATEST STORY
Pushing to kill regulations (and weaken fair use), the newspaper lobby is asking Trump for change
ABOUT                    SUBSCRIBE
April 9, 2012, 12:52 p.m.
LINK: adage.com  ➚   |   Posted by: Joshua Benton   |   April 9, 2012

In Ad Age, Brian Steinberg reports on a study commissioned by Time Inc. on how frequently people shift media venues — e.g., from TV to a magazine, from Facebook to the radio, from iPad to iPhone. The totals: 27 times an hour for “digital natives,” 17 times an hour for “digital immigrants” (that is, older folks). Innerscope Research CEO Carl Marci:

I’d be most alarmed about the challenging act of capturing the attention and emotional response of my target audience, because it’s almost like going from shooting fish in a barrel to little minnows. The target has become faster, and the window of opportunity for capturing them has become smaller.

Hamilton Nolan at Gawker:

Kids these days are making advertisers work harder than ever to surround them at all times in a soothing haze of corporate marketing messages. I hope you’re happy, kids these days.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Pushing to kill regulations (and weaken fair use), the newspaper lobby is asking Trump for change
The president-elect may not always get along with reporters, but a shared desire for fewer regulations could be common ground for his administration and the newspaper industry over the next few years.
Stat launches a $299/year subscription with original content, events, and a private Slack group
“It was a high bar to just get out there and get people out there to know us and read us.”
Hot Pod: Macmillan’s new network shows how podcasts can be a logical next step for book publishers
Plus: “The number of potential distribution points for on-demand audio is kinda getting out of hand.”