Nieman Foundation at Harvard
HOME
          
LATEST STORY
Now you can take a 24-hour Trump news “snooze” on the Quartz app
ABOUT                    SUBSCRIBE
April 9, 2012, 12:52 p.m.
LINK: adage.com  ➚   |   Posted by: Joshua Benton   |   April 9, 2012

In Ad Age, Brian Steinberg reports on a study commissioned by Time Inc. on how frequently people shift media venues — e.g., from TV to a magazine, from Facebook to the radio, from iPad to iPhone. The totals: 27 times an hour for “digital natives,” 17 times an hour for “digital immigrants” (that is, older folks). Innerscope Research CEO Carl Marci:

I’d be most alarmed about the challenging act of capturing the attention and emotional response of my target audience, because it’s almost like going from shooting fish in a barrel to little minnows. The target has become faster, and the window of opportunity for capturing them has become smaller.

Hamilton Nolan at Gawker:

Kids these days are making advertisers work harder than ever to surround them at all times in a soothing haze of corporate marketing messages. I hope you’re happy, kids these days.

Show tags Show comments / Leave a comment
 
Join the 35,000 who get the freshest future-of-journalism news in our daily email.
Now you can take a 24-hour Trump news “snooze” on the Quartz app
(Want the break to be longer? Sorry.)
What an academic hoax can teach us about journalism in the age of Trump
From the “hermeneutics of quantum gravity” to the “conceptual penis,” attempted hoaxes tell us that our contemporary problems around truth are both cultural and structural.
Scribd says it has over 500,000 subscribers paying $8.99/month for ebooks, audiobooks, and now news
The content subscription site is adding content from newspapers like The New York Times and The Wall Street Journal.