HOME
          
LATEST STORY
The Apple Watch will expose how little publishers know about their readers
ABOUT                    SUBSCRIBE
Jan. 16, 2013, 10:33 a.m.
karen-mcgrane

Press Publish 2: Karen McGrane on building a strategy for mobile

The content strategist and UX designer says that mobile will be the fulcrum to push smart publishers to restructure their content for a multi-platform future.

It’s Episode 2 of Press Publish, the Nieman Lab podcast! My guest this week is Karen McGrane. She’s a content strategist and user experience designer who’s worked with a number of media companies — The New York Times, Condé Nast, The Atlantic, Time Inc., and others. (She was the design lead on the Times’ 2006 redesign — which, with a few accumulated tweaks, is still the basis of what NYTimes.com looks like today.)

Karen’s got a great new book out that I’d recommend you check out: Content Strategy for Mobile.

I think a lot of people would benefit from reading it — it’s not a technical book about building a mobile website. It’s more about the backend than the frontend; it’s about how publishers should structure their content — from workflows to tools to processes — to enable that content to flow across multiple platforms. In other words, if you view your task as optimizing for iPhone screens or Galaxy S III screens, you’re making the same mistake as when you optimized for desktop browsers. You will have to deal with new platforms in 2013 that you haven’t yet heard of, and being agile with your content is more important than picking a platform or two and building for them.

Karen and I also talk a bit about the basics of content strategy, new startups like Circa and Summly, responsive web design, and the possibilities (and absurdities) of responsive text. Hope you enjoy. (By the way, Wednesday is the day I’ll be aiming to put out a new episode each week.)

Listen

Download the MP3

Or listen in your browser:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Subscribe in iTunes

Subscribe (RSS)

Show notes

Karen McGrane
@karenmcgrane
Karen’s book, Content Strategy for Mobile
Razorfish
Content strategy
Karen’s “Adapting Ourselves to Adaptive Content,” An Event Apart Boston, 2012
The Daily
Blobs vs. chunks
Tumblr
Patrick LaForge: “Writers wonder why editors trim stories in the online report. Answer: Reader patience online is even more precious than newsprint space.”
Highlights from NPR in Karen’s book
Smashing Magazine: “Is There Ever a Justification for Responsive Text?”
Frankie Roberto’s demo of responsive text (resize the width of the browser window and watch what happens to the text to see)
Inverted pyramid
Karen’s “Your Content, Now Mobile,” A List Apart
Responsive web design
Circa
Summly

POSTED     Jan. 16, 2013, 10:33 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The Apple Watch will expose how little publishers know about their readers
Apple’s new wearable may or may not be a big hit. But either way, it’s a harbinger of a new class of truly personal devices whose users will demand customized experiences. News companies aren’t ready to provide them.
Newsonomics: The Vox/Recode deal is a sign of more consolidation to come
With venture funders itching for an exit, a few corporate giants — Comcast, AT&T, Verizon, the new Charter — could end up owning many of the entrepreneurial news brands that have captured attention in recent years. Big is eating small.
News as a design challenge: New ideas for news’ future from MIT
Students and Nieman Fellows spent a semester building solutions for audience engagement, better tools to explore data, and new ideas for local media startups.
What to read next
973
tweets
The State of the News Media 2015: Newspapers ↓, smartphones ↑
The annual omnibus report from Pew outlines a story of continued trends more than radical change.
576The Upshot uses geolocation to push readers deeper into data
The New York Times story changes its text depending on where you’re reading it: “It’s a fine line between a smarter default and being creepy.”
501What happened when a college newspaper abandoned its website for Medium and Twitter
At Mt. San Antonio College, they’ve traded in print for distributed publishing, focusing on realtime reporting and distribution: “We’re speaking the language of our generation.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Twitter
Patch
International Consortium of Investigative Journalists
New England Center for Investigative Reporting
NPR
Circa
Flipboard
Seattle PostGlobe
Storify
Apple
The Daily Show
PBS