Nieman Foundation at Harvard
HOME
          
LATEST STORY
Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads
ABOUT                    SUBSCRIBE
June 28, 2013, 1:11 p.m.

At Source, the Trib’s Travis Swicegood tells the tale:

Before the night was over we had over 15,000 concurrent users on texastribune.org and more than 183,000 people watching our YouTube live stream on various places around the net as the proceedings wound down shortly after midnight local time (we peaked at 12:03, as the final votes were cast too late).

We handled all of this traffic with no downtime and no additional servers.

The main credit goes to Varnish, a sort of super-charged version of the caching plugins WordPress users will be familiar with, which lets parts of the Trib’s site be served from memory rather than disk.

Protect your application servers. The bottom line is that you can’t handle massive volumes of scale and serve all of your content dynamically all of the time. You don’t have to strip your site down, either, just use what’s available to you. Use Varnish to protect your app servers and make sure that they don’t get slammed. Use external services for the really hard parts so you don’t have to worry about that.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
Hot Pod: What should an on-demand news podcast look like?
Plus: Remixing podcast talent to build new shows, Google prepares to enter the market in a big way, and how to avoid “radiosplaining.”
Newsonomics: The New York Times restarts its new-product model, in Spanish
After a few expensive misfires, the Times is building new products on a smaller, more targeted scale.
What to read next
0
tweets
Out of many, NPR One: The app that wants to be the “Netflix of listening” gets more local
A big update moves NPR One yet another step in the direction of becoming a one-stop shop for all audio content, from local newscasts to podcasts outside the NPR world.
0Need to find, keep, and maximize talent today? Look to an old-school example, Gene Roberts
“Virtually every hire should be part of a long-range master plan of journalistic excellence.”
0The New York Times and WBUR are bringing ‘Modern Love’ essays to life with sounds and celebrity reads
“We’re trying to touch people just through sound, in a really profound way.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Byliner
Neighborlogs
FiveThirtyEight
FactCheck.org
Newsweek
Quartz
Amazon
Zonie Report
The Dish
The Ann Arbor Chronicle
Semana
St. Louis Globe-Democrat