That’s according to new Pew research.
Maybe more interesting: the use of the word “use.” You use Reddit.
Now listen to how strange the verb sounds when put in a news media context. Nine percent of Americans use The New York Times. Fourteen percent of Georgians use The Atlanta Journal-Constitution. (Those numbers are made up, by the way.)
There’s something about the platform-fueled intersection between consumption and utility. If news organizations could get their audiences to think of themselves as users rather than just readers/watchers, they’d probably see a commensurate rise in attachment, commitment, and, well, usage.