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Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

That’s according to new Pew research.

Maybe more interesting: the use of the word “use.” You use Reddit.

Now listen to how strange the verb sounds when put in a news media context. Nine percent of Americans use The New York Times. Fourteen percent of Georgians use The Atlanta Journal-Constitution. (Those numbers are made up, by the way.)

There’s something about the platform-fueled intersection between consumption and utility. If news organizations could get their audiences to think of themselves as users rather than just readers/watchers, they’d probably see a commensurate rise in attachment, commitment, and, well, usage.

— Joshua Benton
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When people talk about explanatory journalism, the focus is on new players like Vox and FiveThirtyEight, or on giants like the Times and the Post. But can connecting the dots trickle down to the local level?