Nieman Foundation at Harvard
HOME
          
LATEST STORY
The Honest Ads Act would force Internet companies to change their disclosure practices by January 1, 2018
ABOUT                    SUBSCRIBE
July 3, 2013, 12:59 p.m.
LINK: www.pewinternet.org  ➚   |   Posted by: Joshua Benton   |   July 3, 2013

That’s according to new Pew research.

Maybe more interesting: the use of the word “use.” You use Reddit.

Now listen to how strange the verb sounds when put in a news media context. Nine percent of Americans use The New York Times. Fourteen percent of Georgians use The Atlanta Journal-Constitution. (Those numbers are made up, by the way.)

There’s something about the platform-fueled intersection between consumption and utility. If news organizations could get their audiences to think of themselves as users rather than just readers/watchers, they’d probably see a commensurate rise in attachment, commitment, and, well, usage.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
The Honest Ads Act would force Internet companies to change their disclosure practices by January 1, 2018
Plus: A former Russian troll speaks out; a definition of disinformation; Wikitribune’s preferred news sources.
From Nieman Reports: The powers and perils of news personalization
News personalization could help publishers attract and retain audiences — in the process making political polarization even worse.
In the Arab media world, politics is in the spotlight. This site is breaking the mold by using music as its lens
As a site focused on independent music, the five-year-old Ma3azef.com still has limited competition — and is trying everything from new print products to multi-country live music festivals.