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Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.
Опубликованный пост при этом не выглядит как один и тот же пост: посетители BuzzFeed.com видят разные его версии – различной длины, с разными заголовками и по-разному оформленные – до тех пор, пока через пару часов редакторы не выберут наиболее выигрышный вариант.
Uma postagem publicada, é claro, nunca é apenas uma publicação: várias versões da mesma –com manchetes diferentes, mas também tamanhos diferentes e artes em miniatura diferentes– são mostradas aos visitantes do BuzzFeed.com até a combinação vencedora emergir após algumas horas.
Un post publicado, por supuesto, nunca es solo un post: varias versiones del mismo –con titulares diferentes, pero también de diferentes longitudes y utilizando diferentes imágenes en miniatura– se muestran a los visitantes de BuzzFeed.com, hasta que la combinación ganadora emerge después de un par de horas.
当一个内容发布后,不会只是一篇文章——拥有不同的标题、不同的长度、以及不同的缩略图——向BuzzFeed.com的访问者进行展示,直到获胜组合在几个小时后出。
Plus: How information overload makes fake news worse, the similarities between investigative journalists and people who spread conspiracy theories, and a Vox infographic that wasn’t.
“It’s gone from being an interesting platform that we’re dipping our toes into to a huge audience.”
“Think of all these sites as the digital, non-linear television arm of Univision.”
An extended conversation on the economics of building a career writing on the web today: “Unfortunately, it looks a little grim.”