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With about 50 million unique visitors in September, Time has more than doubled its uniques in the past year.
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The new Schoolbook will have targeted emails, major content partnerships, three languages, and more — and building it took just seven days.
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Circa has a lot of good ideas, but whether the app can appeal to a large audience remains to be seen.
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For New Inquiry publisher Rachel Rosenfelt, building cultural significance was easy — building a sustainable business is the hard part.
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“The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”
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Plus: The Gannett spinoff and the future of newspapers, dealing with abusive comments at Gawker, and the rest of the week’s journalism and tech news.
BuzzFeed HQ
With a new round of investment from Andreessen Horowitz, the viral giant aims to get even bigger. One step down that path: making it more clear to readers what kinds of content BuzzFeed really offers.
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Plus: Debating SI’s LeBron James scoop, a warning for the newspaper industry, and the rest of the week’s media and journalism must-reads.
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Audience Engine is WFMU’s strategy for helping small media organizations like themselves fundraise and build community.
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The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
537Watching what happens: The New York Times is making a front-page bet on real-time aggregation
A new homepage feature called “Watching” offers readers a feed of headlines, tweets, and multimedia from around the web.
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