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Collaborate or die: A new initiative wants to make it easier for national and local outlets to work together
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“One of the things you’ve seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms…It’s not a recipe for producing a distinctive media brand.”
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Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
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Plus: The Washington Post start an audio game show, Vox Media is staffing up for podcast growth, and why celebrities are so compelling to advertisers as show hosts (even if their shows are only so-so).
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“Those who comment are not wholly representative of the overall NPR audience.”
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Online, readers stayed up for the results: Peak traffic to BBC News, for instance, was around 4 a.m. GMT, and by 11 a.m. BBC.com had received 88 million page views.
Clinton_Chuck
“Sometimes when I catch myself rolling my eyes at a new platform, I say to myself, don’t be a snob. That’s how you got your big break.”
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Plus: Parsing the RadioPublic announcement; premium podcast subscriptions; Bill Simmons oversimplifies things.
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People will read longer content on their smartphones, a new Pew report finds.