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Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.
Plus: How information overload makes fake news worse, the similarities between investigative journalists and people who spread conspiracy theories, and a Vox infographic that wasn’t.
“It’s gone from being an interesting platform that we’re dipping our toes into to a huge audience.”
“Think of all these sites as the digital, non-linear television arm of Univision.”
An extended conversation on the economics of building a career writing on the web today: “Unfortunately, it looks a little grim.”
Plus: Panoply grabs some big partners, question marks at Acast, and success in local podcasting through Hearken.
Owner Jeff Bezos is also pushing the Post to experiment with more user-friendly video ad formats.
Fake news percentages, numbers of working journalists, declining print ad revenue: 2016 in numbers.
“We have to stop thinking of these people as subjects we cover and relate to them as neighbors, friends, and readers we make journalism for.” Rachel Schallom