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Owner Jeff Bezos is also pushing the Post to experiment with more user-friendly video ad formats.
Fake news percentages, numbers of working journalists, declining print ad revenue: 2016 in numbers.
“We have to stop thinking of these people as subjects we cover and relate to them as neighbors, friends, and readers we make journalism for.” Rachel Schallom
“NPR’s capacity is really in news and the spoken word, and it’s very active on the cultural side, but not organized around music. There was a sense we either needed to work with each other or have a hard time competing at all.”
“We thought the right way to approach it was to share it as an open project so the whole industry can move forward building on something like this rather than people halfway solving the problem individually.”
“We’re not trying be entirely contrarian, but regularly running those pieces that give a different perspective than people are used to hearing is really important and a big part of what we’re trying to do overall.”
“One of the things you’ve seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms…It’s not a recipe for producing a distinctive media brand.”
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Plus: The Washington Post start an audio game show, Vox Media is staffing up for podcast growth, and why celebrities are so compelling to advertisers as show hosts (even if their shows are only so-so).
“Those who comment are not wholly representative of the overall NPR audience.”