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America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
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The UX innovation we need. Plus: public radio executive pay, a boom in custom branded podcasts, and the aging of NPR’s audience.
Plus, The Dissolve gets a new life in audio, WBEZ’s live events, and Bill Simmons’ podcast network.
“I care about the news, and I have a lot of news left in me, and it’s wonderful to grow a new news audience,” says Madhulika Sikka, who joined Mic in September.
“We want our correspondents to use the social media platform they’re most comfortable with and that comes the most naturally to them.”
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Instead of using stock photos or Creative Commons images, Pando, Hazlitt, Slate, Fusion, and The Guardian are betting on the value of using original art with their stories.
“Our job is to really talk to each other and push back on our story ideas and the lenses we’re applying to these stories, and then try to invite the audience into the conversation as much as possible.”
Recode, Reuters, Popular Science, The Week, Mic, The Verge, and USA Today’s FTW have all shut off reader comments in the past year. Here’s how they’re all using social media to encourage reader discussion.
“The variety of companies that were brought on-stage collectively offered a broad range of content types — thus broadening the narrative of what podcasts are and what podcasts can be.”
From pipes to platforms, overseas to over-the-top, the shifts we’ll see in the remainder of 2015 will set the stage for 2016 and beyond.
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Newsrooms large and small have hosted startup-like projects within their walls. Here are some ideas if you want to do the same.
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Instant Articles get shared more than old-fashioned links, plus more details from Facebook’s news push
“That’s what we can do, as a platform: be really responsive to what publishers want out of us.” Also coming up: A major move into international markets.
616How one blog helped spark The New York Times’ digital evolution
“I certainly had editors tell me that I shouldn’t be wasting my time on Bird Week. But that was the best part of City Room…We were like unsupervised children.”
572News outlets left and right (and up, down, and center) are embracing virtual reality technology
Among those experimenting is The Wall Street Journal, which plans to open source its 360-degree mobile video and VR technology and hopes to turn VR into more of a mainstay of its storytelling.
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