Nieman Foundation at Harvard
HOME
          
LATEST STORY
Indian journalists are on the frontline in the fight against election deepfakes
ABOUT                    SUBSCRIBE
Jan. 15, 2009, 1:01 p.m.

NYT going back to Facebook well

The New York Times will be poking around on Facebook again next week with a marketing campaign focused on Barack Obama’s inauguration. You might recall that the Times found success advertising on the popular social-networking site the day after Obama’s election. Murray Gaylord, the Times’ vice president of marketing, later explained why the newspaper is so interested in establishing a presence on the site.

According to Times spokeswoman Stacy Green, Tuesday’s ad will ask Facebook users, “How will you remember today?” They will also be able to send their friends a free gift designed by illustrator Christoph Niemann. (I liked the meditation on coffee he produced last month for his intermittent NYT blog. But Niemann — no relation to us! — is probably best known for his New Yorker covers.) The image is still in the works, according to Green, who writes, “It will look like a collectors stamp and have an image of Mr. Obama and the numbers: 01.20.09.”

CNN is also partnering with Facebook for the inauguration. More than half a million users have signed up to watch coverage of the ceremony on CNN’s website, which will include space to update their Facebook status and follow their friends’ statuses as well. Inching closer to Twitter, methinks.

POSTED     Jan. 15, 2009, 1:01 p.m.
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Indian journalists are on the frontline in the fight against election deepfakes
The ongoing general election is a pressure test for how to report on political voice clones and video spoofs.
Welcome to the neighborhood! How Documented brings NYC immigration news to Nextdoor’s Caribbean communities
“We are bringing onto this platform — where people usually talk about their lost cat or that they’re looking for an apartment — serious news content sparking a new kind of conversation.”
ProPublica’s new “50 states” commitment builds on a decade-plus of local news partnerships
With annual revenue of $45 million and a staff approaching 200 people, ProPublica has been one of the big journalism winners of the past decade. And it’s been unusually willing to spread that wealth around the country.