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Jan. 15, 2009, 1:01 p.m.

NYT going back to Facebook well

The New York Times will be poking around on Facebook again next week with a marketing campaign focused on Barack Obama’s inauguration. You might recall that the Times found success advertising on the popular social-networking site the day after Obama’s election. Murray Gaylord, the Times’ vice president of marketing, later explained why the newspaper is so interested in establishing a presence on the site.

According to Times spokeswoman Stacy Green, Tuesday’s ad will ask Facebook users, “How will you remember today?” They will also be able to send their friends a free gift designed by illustrator Christoph Niemann. (I liked the meditation on coffee he produced last month for his intermittent NYT blog. But Niemann — no relation to us! — is probably best known for his New Yorker covers.) The image is still in the works, according to Green, who writes, “It will look like a collectors stamp and have an image of Mr. Obama and the numbers: 01.20.09.”

CNN is also partnering with Facebook for the inauguration. More than half a million users have signed up to watch coverage of the ceremony on CNN’s website, which will include space to update their Facebook status and follow their friends’ statuses as well. Inching closer to Twitter, methinks.

POSTED     Jan. 15, 2009, 1:01 p.m.
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