Nieman Foundation at Harvard
HOME
          
LATEST STORY
Here’s how 13 news outlets are using LinkedIn newsletters
ABOUT                    SUBSCRIBE
Jan. 21, 2009, 9:32 a.m.

Even uglier on the advertising front

Remember Nick Denton’s doom-mongering predictions of a coming major decline in online advertising? And how the most optimistic point in the evidence he used to back his claim was, as our Zach Seward put it:

…that search advertising continues to grow, both in CPM (how much advertisers pay per thousand impressions) and share of online advertising.

In other words, the argument goes, banner ads and online classifieds may be headed south, but at least search advertising — the text ads that power the bottom line of Google and others — will be okay.

Well, along comes the Wall Street Journal with the bad news: Even search advertising was down eight percent in the fourth quarter of 2008.

POSTED     Jan. 21, 2009, 9:32 a.m.
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Here’s how 13 news outlets are using LinkedIn newsletters
“While you’re less at the whim of the algorithm, it’s still social media.”
Forget the link tax. Focus on one key metric to “save local news”
“You need Google to stay in this. Otherwise, it devastates the entire industry.”
So who are the consistent news avoiders?
“No single variable is more predictive of whether someone consistently avoids news than their level of interest in politics and civic affairs.”