Nieman Foundation at Harvard
HOME
          
LATEST STORY
Higher ed and public radio are enmeshed. So what happens when the culture wars come?
ABOUT                    SUBSCRIBE
Oct. 16, 2009, 3:39 p.m.

What the NYT’s Bay Area Report looks like in print

The New York Times today debuted its Bay Area Report, a two-page, twice-weekly spread of local news that it hopes will boost print circulation in San Francisco, already the paper’s largest market outside the Northeast. The accelerated launch puts the Times ahead of its rival, The Wall Street Journal, in their battle for national print dominance. The Journal said today that its version of a local edition for San Francisco will be out by year’s end.

In an interview with paidContent, Times president Scott Heekin-Canedy said he expects local advertising to pay for the pages. Today’s second page of the Bay Area Report (somewhat weirdly paginated A23B) includes a full-color, half-page ad for Limn Furniture, a high-end retailer based in California. The Bay Area Report’s success will depend on whether the Times can continue to secure that kind of advertising while improving circulation enough to justify the effort.

After the jump, read (or download) the spread that 40,080 subscribers received this morning in San Francisco and its environs.

POSTED     Oct. 16, 2009, 3:39 p.m.
SHARE THIS STORY
   
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Higher ed and public radio are enmeshed. So what happens when the culture wars come?
With higher education at the crossroads of the culture war, public media is vulnerable to growing political interference over its operations.
The view from here: Rethinking what local news can and should be
“Your newsroom should match the community. It’s the easiest thing to say, it’s very difficult to do.”
These competitors joined forces to allow readers to use a single login across their news sites
OneLog brings together some of the largest and most trusted Swiss media companies. Their single sign-on solution will reach 2 million active accounts in 2022 — representing one in four inhabitants in the country.