Nieman Foundation at Harvard
HOME
          
LATEST STORY
How do exclusive podcasts fit into the forever war between Apple and Spotify?
ABOUT                    SUBSCRIBE
Oct. 16, 2009, 3:39 p.m.

What the NYT’s Bay Area Report looks like in print

The New York Times today debuted its Bay Area Report, a two-page, twice-weekly spread of local news that it hopes will boost print circulation in San Francisco, already the paper’s largest market outside the Northeast. The accelerated launch puts the Times ahead of its rival, The Wall Street Journal, in their battle for national print dominance. The Journal said today that its version of a local edition for San Francisco will be out by year’s end.

In an interview with paidContent, Times president Scott Heekin-Canedy said he expects local advertising to pay for the pages. Today’s second page of the Bay Area Report (somewhat weirdly paginated A23B) includes a full-color, half-page ad for Limn Furniture, a high-end retailer based in California. The Bay Area Report’s success will depend on whether the Times can continue to secure that kind of advertising while improving circulation enough to justify the effort.

After the jump, read (or download) the spread that 40,080 subscribers received this morning in San Francisco and its environs.

POSTED     Oct. 16, 2009, 3:39 p.m.
SHARE THIS STORY
   
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
How do exclusive podcasts fit into the forever war between Apple and Spotify?
Plus: Anger at Amazon, a Q&A with Rose Eveleth, and we may have reached Peak “Peak Podcast.”
By running unwitting PR for Jeffrey Epstein, Forbes shows the risks of a news outlet thinking like a tech platform
If journalists want to criticize the anything-goes ethos of Facebook, it’s only fair to note when news organizations’ hunger for scale leads them down the same problematic path.
Can’t read just one: Slate’s daily advice columns are strange, funny, deep, and increasingly a major traffic driver for the site
“We probably won’t do twincest again.”