Nieman Foundation at Harvard
HOME
          
LATEST STORY
The New Yorker’s new weekly newsletter on climate change will try to break through the daily noise
ABOUT                    SUBSCRIBE
Oct. 16, 2009, 3:39 p.m.

What the NYT’s Bay Area Report looks like in print

The New York Times today debuted its Bay Area Report, a two-page, twice-weekly spread of local news that it hopes will boost print circulation in San Francisco, already the paper’s largest market outside the Northeast. The accelerated launch puts the Times ahead of its rival, The Wall Street Journal, in their battle for national print dominance. The Journal said today that its version of a local edition for San Francisco will be out by year’s end.

In an interview with paidContent, Times president Scott Heekin-Canedy said he expects local advertising to pay for the pages. Today’s second page of the Bay Area Report (somewhat weirdly paginated A23B) includes a full-color, half-page ad for Limn Furniture, a high-end retailer based in California. The Bay Area Report’s success will depend on whether the Times can continue to secure that kind of advertising while improving circulation enough to justify the effort.

After the jump, read (or download) the spread that 40,080 subscribers received this morning in San Francisco and its environs.

POSTED     Oct. 16, 2009, 3:39 p.m.
SHARE THIS STORY
   
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
The New Yorker’s new weekly newsletter on climate change will try to break through the daily noise
“Climate is one of those big, overarching topics that feels essential to understand and also very overwhelming. The newsletter form seems like the right way to approach it because it narrows the focus.”
Spotify is gaining a podcast audience quickly. But is it an audience that isn’t as interested in news?
Data from Germany finds that Apple Podcasts users devote about 23 percent of their podcast listening to news shows — versus just 8 percent for Spotify users.
Feeling panicked about coronavirus? Media coverage of new epidemics often stokes unnecessary fear
For journalists, it’s worth remaining alert to the dangers of spreading fear — a highly contagious emotion — in the face of uncertainty.