Nieman Foundation at Harvard
HOME
          
LATEST STORY
Travel writer Sarah Khan’s next destination is a top editing job in Dubai — and making travel media more inclusive
ABOUT                    SUBSCRIBE
July 7, 2010, 2:25 p.m.

Time shifts online strategy, lays first bricks of paywall

Last night we wrote about Time magazine’s removal of full-length magazine stories from its website. Readers now get an abridged version paired with a pitch for the print edition or Time’s iPad app. This raised an existential question for us: If you can’t pay for the content, but it’s behind a wall, is it fair to say that Time has erected a paywall?

That question waits for another day, since we just heard back from a Time spokesperson, Betsy Goldin. Goldin tells us in an email that “there is a plan in place for being able to purchase articles online.” So, a classic paywall. Details on payment structure TK.

Other content on Time’s site will remain free, including their new aggregation-heavy NewsFeed and its blogs. Goldin says 90 percent of the content that appears on the site is web exclusive.

Meanwhile, their iPad app, where issues are priced the same as a newsstand copy of Time at $4.99, also runs exclusive content, like videos, slideshows, and other content. It does not include the web-exclusive articles and posts. So, if you’re the sort of person who wants everything Time has to offer, you’ll have to go at least two places.

POSTED     July 7, 2010, 2:25 p.m.
SHARE THIS STORY
   
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Travel writer Sarah Khan’s next destination is a top editing job in Dubai — and making travel media more inclusive
“At the end of the day travel journalism is service journalism and so you need to do a service to your readers who are very diverse.”
How A/B testing can (and can’t) improve your headline writing
“We found, surprisingly, that no single feature of a headline’s writing style makes much of a difference in forecasting success.”
Apple is becoming a bigger player in digital advertising, risking antitrust action and its image
Kneecapping Facebook and adtech companies in the name of privacy just happens to have tripled a key part of Apple’s ad business.