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For audience development, less is more
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Jan. 25, 2011, noon

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I’m happy to note that, in only two months’ existence, we’ve had over 1,400 people in 68 countries sign up to our daily Lab email. (They join our 38,000-plus followers on Twitter, our roughly 8,000 RSS subscribers, 2,500 fans on Facebook, and the lonely 13 people who pay 99 cents a month for us on the Kindle.)

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POSTED     Jan. 25, 2011, noon
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For audience development, less is more
“With a seemingly limitless number of platforms on which to meet and engage audiences — but still a finite number of hours in the day — teams will need to develop frameworks to understand where to start, stop, and pivot.”
News mirages (not news deserts) are the scarier problem
“We have to focus on the journalistic ‘last mile’ — not only producing reliable, independent information, but making sure that people actually receive it and can act on it.”
The “touch grass” election cycle
“Major outlets and mediums are often still guided by a ‘who’s up or down’ ouroboros that cycles through horse-race snapshots shaping punditry shaping opinions shaping the horse race.”