Nieman Foundation at Harvard
“This puts Black @nytimes staff in danger”: New York Times staffers band together to protest Tom Cotton’s anti-protest op-ed
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July 22, 2011, 1 p.m.

McLuhan meets YouTube: From “Annie Hall” to “The Today Show”

He had a lot to say about media, and maybe more to say in media.

“The next medium, whatever it is — it may be the extension of consciousness — will include television as its content, not as its environment,” Marshall McLuhan declared. He made this particular prediction relatively early in his famous career. In 1962.

As our informal McLuhan Week gives way to weekend, we thought we’d curate some prime examples not just of McLuhan-on-media…but of McLuhan-as-media. And via the service that he predicted so uncannily half a century ago: YouTube. Below is a selection of some of our favorite clips — favorite because they’re illuminating, or because they’re delightfully absurd, or because, as in so many aspects of McLuhan’s work, they’re both at the same time.

If you have McLuhany videos to contribute to the collection, let us know in the comments, and we’ll add them in.

1. McLuhan, in — irony! — a bookstore, discussing his concept of the global village:

2. McLuhan discussing the Carter/Ford presidential debate with Tom Brokaw and Edwin Newman on “The Today Show”:

3. McLuhan’s theories stoking young love on “90210” (alas, the new version):

4. McLuhan, in full James Bond mode, debating — elliptically, awesomely — with Norman Mailer:

5. …and, of course, that iconic scene from Annie Hall:

Happy viewing. And happy birthday, Professor McLuhan.

POSTED     July 22, 2011, 1 p.m.
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