Nieman Foundation at Harvard
HOME
          
LATEST STORY
In a corner of Brazil, local reporters are switching to government jobs and the state is achieving “media capture”
ABOUT                    SUBSCRIBE
Oct. 22, 2015, 1:06 p.m.
Mobile & Apps

You’re probably underestimating how much your articles are being shared via text message

In BuzzFeed’s news app, sharing via SMS is a more common user action than via Facebook or Twitter.

Last fall, in our Predictions for 2015 package, Jamie Mottram of Gannett predicted we’d see an increase in SMS sharing. He cited the impact a SMS share button had had on Gannett’s sports site For The Win:

jamie-mottram-predix2

I’ve seen a few more texting share icons pop up here and there, but it’s unclear how big a driver of traffic they are. (Dark social!) So I asked one news organization that knows a thing or two about social — BuzzFeed — what they were seeing in their BuzzFeed News app.

buzzfeed-news-app-sms-text-shareBuzzFeed News puts more care into its sharing experience than most, creating attractive story cards like this one for texting (and other platforms).

I asked BuzzFeed’s Stacy-Marie Ishmael if she’d share data on which share options get used most often. Among Facebook, Twitter, and texting, I think conventional wisdom would be that Facebook’s the most popular (the goliath!), Twitter next (the one all the journalists are on!), and SMS third.

But it’s the opposite:

(Also note Reading List ahead of Pocket ahead of Instapaper. And good ol’ email is still strong.)

We’ve written a number of times about the rise of chat apps (Snapchat, WhatsApp, WeChat, Line, Kakao, Kik, etc.) as distribution platforms, and that’s very true. But don’t forget about humble old SMS. If you make it easier for your readers to share via text on mobile, they just might take you up on the offer.

Photo by Robert Couse-Baker used under a Creative Commons license.

POSTED     Oct. 22, 2015, 1:06 p.m.
SEE MORE ON Mobile & Apps
SHARE THIS STORY
   
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
In a corner of Brazil, local reporters are switching to government jobs and the state is achieving “media capture”
A strategy of “capturing the main professionals from the newspapers, in their respective fields of work, and thus reduce the tensions of being disturbed by the journalists every single day.” “Memory is crucial for journalism, and we are losing it.”
Focus here, not there: These are the gaps in political misinformation research
“Persistent debates about what constitutes ‘fake news’ and distinctions between other types of false information are mostly distracting.” Plus: A guide to covering misinformation without burning your news org or your readers, and a discussion of filter bubbles as not-really-a-thing.
How are paywalled news outlets preparing to serve residents in California’s mega-power shutoffs?
“If we’re going to have news that is paid for by audiences, we have to talk about the news that should never be behind paywalls.”