Come talk ad blockers with Nieman Lab and a set of experts in New York

Come talk ad blockers with Nieman Lab and a set of experts in New York

We’re having our first event in New York City with industry leaders: Wednesday, December 2 at 6 p.m.

By Joshua Benton @jbenton Nov. 24, 2015, 1:43 p.m.

A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads

June 10, 2015

We’ve all heard a lot of talk this year about ad blockers. While they’ve been around for years, Apple’s allowing them on iPhones and iPads this fall brought home a sad reality for many publishers: that a lot of their readers aren’t seeing the ads their business model depends on. At conferences and in media company corridors, news execs whisper about the numbers they’re seeing: 10, 20, even 30 percent of users are blocking.

We want to talk about it — and to have our first ever Nieman Lab event in New York City, where so many of these media companies are. So I hope you’ll join us next Wednesday, December 2 for a panel discussion on ad blocking and its impact on the news business — particularly on mobile devices. Register here — it’s free.

We’ve assembled a terrific panel: Hayley Romer (publisher of The Atlantic), Frédéric Montagnon (CEO of adblocker-blocker Secret Media), Jason Kint (CEO of trade group Digital Content Next), and David Carroll (associate professor of media design at the New School).

We’re gathering at NYU’s journalism building, at 20 Cooper Square in New York, on the 7th floor. We’ll start assembling at 6 p.m., with the panel starting at 6:30 p.m. Plenty of food and drink.

If you’d like to attend, we ask that you please let us know by grabbing a ticket. (Again, it’s free — we just want to keep track of how many people are coming.) Hope to see you there!

Photo of empty billboards by Ariel Dovas used under a Creative Commons license.

Joshua Benton is the senior writer and former director of Nieman Lab. You can reach him via email (joshua_benton@harvard.edu) or Twitter DM (@jbenton).

POSTED Nov. 24, 2015, 1:43 p.m.

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