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Dec. 11, 2015, 11:57 a.m.
Business Models
Mobile & Apps

How big a threat is adblocking to publishers? Here’s video of our New York City event on the subject

There was a lot of talk about adblocking in 2015. Has it developed into the sort of threat publishers feared?

On December 2, we gathered a group of smart folks in New York to talk about adblocking, particularly on mobile devices. It’s dominated discussions in the media business in 2015, and that’s unlikely to change in the new year.

Our panel look at adblocking from a variety of perspectives: Hayley Romer (publisher of The Atlantic), Frédéric Montagnon (CEO of adblocker-blocker Secret Media), Jason Kint (CEO of trade group Digital Content Next), David Carroll (associate professor of media design at the New School), and Brendan Riordan-Butterworth (director of technical standards at the Interactive Advertising Bureau).

My thanks to everyone who helped organize the event with us, including Jay Rosen and the team at NYU’s Studio 20 and, most of all, our Google Journalism Fellow Madeline Welsh. And thanks to all the Nieman Lab readers who turned out — it was great to meet so many of you in person. Here’s video of the full event, as quite a few of you have requested.

Photo by Rafael Edwards used under a Creative Commons license.

Joshua Benton is the senior writer and former director of Nieman Lab. You can reach him via email (joshua_benton@harvard.edu) or Twitter DM (@jbenton).
POSTED     Dec. 11, 2015, 11:57 a.m.
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