Richard Tofel is general manager of ProPublica, with responsibility for all of its non-journalism operations, including communications, legal, development, finance and budgeting, and human resources. He was formerly the assistant publisher of The Wall Street Journal and, earlier, an assistant managing editor of the paper, vice president, corporate communications for Dow Jones & Company, and an assistant general counsel of Dow Jones. More recently, he served as vice president, general counsel and secretary of the Rockefeller Foundation, and earlier as president and chief operating officer of the International Freedom Center, a museum and cultural center that was planned for the World Trade Center site. He is the author of Eight Weeks in Washington, 1861: Abraham Lincoln and the Hazards of Transition, Restless Genius: Barney Kilgore, The Wall Street Journal, and the Invention of Modern Journalism, Sounding the Trumpet: The Making of John F. Kennedy’s Inaugural Address, Vanishing Point: The Disappearance of Judge Crater, and the New York He Left Behind and A Legend in the Making: The New York Yankees in 1939.
“Any national donor large enough to put out press releases that issues one about making a bunch of $25,000 grants is either trying to fool other people or themselves.”
“Publications whose economic survival depends entirely on giving readers what they want may shy from giving them anything they might not want, or might not like.”
“It is increasingly clear that the operation of the platforms, both from an antitrust perspective and even more importantly from the perspective of democratic governance, has received remarkably little scrutiny.”
Tofel, Richard. "Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Mar. 2011. Web. 18 May. 2022.
APA
Tofel, R. (2011, Mar. 9). Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it. Nieman Journalism Lab. Retrieved May 18, 2022, from https://www.niemanlab.org/2011/03/richard-j-tofel-someday-the-sun-will-set-on-seo-%e2%80%94-and-the-business-of-news-will-be-better-for-it/
Chicago
Tofel, Richard. "Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it." Nieman Journalism Lab. Last modified March 9, 2011. Accessed May 18, 2022. https://www.niemanlab.org/2011/03/richard-j-tofel-someday-the-sun-will-set-on-seo-%e2%80%94-and-the-business-of-news-will-be-better-for-it/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/03/richard-j-tofel-someday-the-sun-will-set-on-seo-%e2%80%94-and-the-business-of-news-will-be-better-for-it/
| title = Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it
| last = Tofel
| first = Richard
| work = [[Nieman Journalism Lab]]
| date = 9 March 2011
| accessdate = 18 May 2022
| ref = {{harvid|Tofel|2011}}
}}
