Tofel, Richard. "Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Mar. 2011. Web. 21 Mar. 2023.
APA
Tofel, R. (2011, Mar. 9). Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it. Nieman Journalism Lab. Retrieved March 21, 2023, from https://www.niemanlab.org/2011/03/richard-j-tofel-someday-the-sun-will-set-on-seo-%e2%80%94-and-the-business-of-news-will-be-better-for-it/
Chicago
Tofel, Richard. "Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it." Nieman Journalism Lab. Last modified March 9, 2011. Accessed March 21, 2023. https://www.niemanlab.org/2011/03/richard-j-tofel-someday-the-sun-will-set-on-seo-%e2%80%94-and-the-business-of-news-will-be-better-for-it/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/03/richard-j-tofel-someday-the-sun-will-set-on-seo-%e2%80%94-and-the-business-of-news-will-be-better-for-it/
| title = Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it
| last = Tofel
| first = Richard
| work = [[Nieman Journalism Lab]]
| date = 9 March 2011
| accessdate = 21 March 2023
| ref = {{harvid|Tofel|2011}}
}}
