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The publisher is also scrutinizing typefaces, coding, and ad tech used on pages to see what is hindering page-load speeds, particularly on mobile, where bounce rates are typically higher for all publishers. —SW
Wang, Shan. "The Financial Times is A/B testing how user engagement is affected by page load speeds." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Jan. 2016. Web. 15 Mar. 2025.
APA
Wang, S. (2016, Jan. 19). The Financial Times is A/B testing how user engagement is affected by page load speeds. Nieman Journalism Lab. Retrieved March 15, 2025, from https://www.niemanlab.org/reading/the-financial-times-is-ab-testing-how-user-engagement-is-affected-by-page-load-speeds/
Chicago
Wang, Shan. "The Financial Times is A/B testing how user engagement is affected by page load speeds." Nieman Journalism Lab. Last modified January 19, 2016. Accessed March 15, 2025. https://www.niemanlab.org/reading/the-financial-times-is-ab-testing-how-user-engagement-is-affected-by-page-load-speeds/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/reading/the-financial-times-is-ab-testing-how-user-engagement-is-affected-by-page-load-speeds/
| title = The Financial Times is A/B testing how user engagement is affected by page load speeds
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 19 January 2016
| accessdate = 15 March 2025
| ref = {{harvid|Wang|2016}}
}}
