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Articles tagged SB Nation (26)

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Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
“The general question we presented everyone with was: What does it look like to build our brands and do storytelling on all of these new places?”
“You have to think about your brand as an interconnected ethos that should exist in multiple places.”
In a Q&A, Vox Media co-founder Tyler Bleszinski reflects on his time at the company.
Social distribution and the open web generate huge numbers — but readers who use news organizations’ native smartphone apps are far more loyal and engaged. In today’s economics of news, those readers are paying more of the bills.
Running a sports league and running a news operation aren’t the same thing. But there are lessons to be learned from baseball’s success in navigating mobile.