Nieman Foundation at Harvard
HOME
          
LATEST STORY
The Marshall Project is experimenting with snail mail to reach incarcerated people
ABOUT                    SUBSCRIBE
July 18, 2016, 11:52 a.m.
Reporting & Production

One of larger players in online-native news is expanding…into terrestrial radio.

Vox Media’s sports site SB Nation and Gow Media, a Houston-based sports media firm, today announced a partnership to create SB Nation Radio, which will begin streaming across a variety of mobile and digital platforms starting August 1. In the joint venture, SB Nation and Gow Media will produce and distribute original audio content including podcasts and on-air show formats.

If you want to view the shift through the lens of the rise and fall of media brands, the network in question used to be known as Sporting News Radio and, since 2011, has been known as Yahoo Sports Radio.

SB Nation is also the first Vox brand to expand into radio. “The creation of SB Nation Radio is an exciting extension for the SB Nation brand, and the reach of our community of reporters and fans, to a new platform that is such a natural fit for sports coverage and commentary,” said Kevin Lockland, SB Nation vice president of editorial operations, in a statement.

Vox and Gow plan to incorporate their SB Nation editorial talent into its audio programming, including national voices Spencer Hall, Paul Flannery and Dan Rubenstein, and Ariel Helwani. The content will be available across SB Nation’s community of over 300 digital properties and Gow Media’s 500-plus radio station affiliates.

Photo by ben_grey used under a creative commons license.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
The Marshall Project is experimenting with snail mail to reach incarcerated people
For the first time, the nonprofit newsroom is offering readers the opportunity to “mail this story to your loved one in prison.”
News organizations that want journalists to engage with their audience may be setting them up for abuse
“They’re not reaching out to these people with story ideas. They’re just telling them, ‘You suck and you’re ugly and you’re biased and your hair sucks.'”
With The Recast, Politico looks to redefine who counts as a ‘politico’
The new race and identity newsletter will land in inboxes on Tuesday and Friday afternoons.