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Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

The HuffPo cofounder and Buzzfeed expansionist tells paidContent you shouldn’t bother waiting for banner ads to be your digital-revenue salvation, and that socially attuned advertising is the new hotness:

So what will the online advertising industry look like when it catches up to the new paradigm? One possibility can be found in Buzzfeed’s own office where a creative team works with the site’s advertisers to help make their content as social as possible.

On the Buzzfeed site, ads are seeded in the stream of stories and are supposed to be appealing in the same ways as the site’s native content. This is consistent with Peretti’s mantra that a publisher should ensure the ad type is native to the platform (advertorials in print newspapers, for instance).

— Joshua Benton
                                   
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Justin Ellis    April 15, 2014
Chalkbeat, Southern California Public Radio, InvestigateWest and others are awarded over $236,000 in micro-grants to support events programming, collaborative reporting, and a “native underwriting” pilot program.