Nieman Foundation at Harvard
HOME
          
LATEST STORY
Quartz is using Apple’s new AR tech to “help people understand objects in the news” on iPhones
ABOUT                    SUBSCRIBE
April 28, 2012, 4:33 p.m.
Business Models
LINK: paidcontent.org  ➚   |   Posted by: Joshua Benton   |   April 28, 2012

The HuffPo cofounder and Buzzfeed expansionist tells paidContent you shouldn’t bother waiting for banner ads to be your digital-revenue salvation, and that socially attuned advertising is the new hotness:

So what will the online advertising industry look like when it catches up to the new paradigm? One possibility can be found in Buzzfeed’s own office where a creative team works with the site’s advertisers to help make their content as social as possible.

On the Buzzfeed site, ads are seeded in the stream of stories and are supposed to be appealing in the same ways as the site’s native content. This is consistent with Peretti’s mantra that a publisher should ensure the ad type is native to the platform (advertorials in print newspapers, for instance).

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Quartz is using Apple’s new AR tech to “help people understand objects in the news” on iPhones
Apple’s new augmented-reality tools will open up new ways to illustrate stories: “It’s not quite drag-and-drop for producers, but it’s super close to that when it comes to the backend.”
Report for America wants to place (and help pay for) young reporters in local newsrooms that need them
“This was once something that a whole generation of journalists got to do to start their careers. Sadly, we’ve seen it disappear. We want to restore that tradition.”
Media in the Middle East: A new study shows how the Arab world gets and shares digital news
Two-thirds of respondents in the countries studied said they get news from social media every day.