Nieman Foundation at Harvard
HOME
          
LATEST STORY
Can Facebook beat back the fake news in Ireland’s upcoming vote on abortion?
ABOUT                    SUBSCRIBE
May 29, 2012, 2:05 p.m.
Business Models
LINK: www.richmondbizsense.com  ➚   |   Posted by: Joshua Benton   |   May 29, 2012

Steve Myers flags this Richmond BizSense piece by Michael Schwartz, which seems to show a remarkably slow uptake on the part of Media General execs. Here’s CEO Marshall Morton:

“Over the past five years, our first thought was that this was heavily due to the recession and, like many other recessions in the past, that this was a cycle. You tighten your belt, freeze hiring and even drop the number of people.

“So we went through a couple years thinking that was the way to handle it. But it kept going.”

It wasn’t until the second quarter of 2011, Morton says, “that we realized the world had changed.”

Steve’s too nice to put too fine a point on it, but that is, frankly, a little astonishing. Below is a chart using NAA data (courtesy Mark Perry) showing print newspaper ad revenue since 1950, adjusted for inflation. The red arrow marks the point Media General’s CEO “realized the world had changed.”

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Can Facebook beat back the fake news in Ireland’s upcoming vote on abortion?
Plus: What people who like fact-checking are like, a new “digital deception” newsletter, and Facebook expands its fact-checking partnerships beyond the West.
R Vision, a digital news outlet by and for Rohingya people, aims to shed light on crisis
R Vision is run entirely by an ethnic Rohingya staff of about 25 and uses local citizen journalists to get news out from areas where media is denied access.
Should you design for addiction or for loyalty?
That depends on whether you want users or an audience.