Nieman Foundation at Harvard
America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
ABOUT                    SUBSCRIBE
June 11, 2014, 1:43 p.m.
Reporting & Production
LINK:  ➚   |   Posted by: Joshua Benton   |   June 11, 2014

Lucia Moses has a story in Digiday about a new redesign of The Christian Science Monitor’s website. Here’s a promo video for it:

But aesthetics aside, the most interesting change on the site is one still in progress. The Monitor has added a new Take Action page to its top nav and wants to feature, at the bottom of some stories, specific ways for readers to do something about the issue it’s about. Says editor Marshall Ingwerson:

At the Monitor, we’re committed to providing the most illuminating, non-partisan reporting possible. That will never change. However, we’re also interested in providing paths to action for readers who’ve been inspired by a story or something happening in the world. Below, you’ll find a few of the simple, initial ideas we’re considering. We’d love to get your feedback. Which paths to action would you welcome and use?

The desire to a path for readers to “take action” after reading a story is a common plaint in some corners. Ethan Zuckerman was just talking about that at a panel we were on last week. Elise Hu and Laura Amico both wrote about similar ideas in our year-end predictions package, and the solutions journalism movement is playing in the same yard.

But it’s sometimes proved difficult to align that instinct with traditional journalistic norms around the view from nowhere and objectivity.

Like other places, the Monitor hasn’t figured out exactly what taking action will look like yet. (There’s a screenshot of what looks like a draft version of it at 42 seconds into the video above.) But it’s considering a number of ideas and putting forward for reader feedback. It’s a nice taxonomy of some of the different ways to prompt reader action:

Conversation Starter: A set of relevant questions — with additional background information provided as necessary — on a specific news topic to help you initiate a dinner or a party conversation. For example, “Would you rather donate time or money to stop elephant poaching? Why?”

People Making a Difference: Read profiles of (and get inspired by) ordinary people who are making effective, positive changes in their communities.

Volunteer Match: Enter your location and what cause is of interest to you and this widget will provide you with a listing of volunteer opportunities so you too can take action.

Contact Your Congressperson: Not sure of your congressional district or who your representatives are? Let the Monitor assist you by matching your ZIP code to your congressional district and providing contact information so you can voice your opinion on issues that matter to you.

Connect: Information on and links to reputable and relevant organizations that will help you get involved by learning more, making a financial contribution or otherwise taking action to support a cause of interest to you.

You, dear reader, should Take Action by leaving a comment on what you think about these ideas and whether you’d like any of them (or something else entirely) on your news site.

Show tags Show comments / Leave a comment
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
“We’d like to move to other platforms, particularly as we see the changes in how people consume television.”
A program from Poynter and ONA is helping foster a community of female leaders in digital media
The Women’s Leadership Academy provides camaraderie and concrete advice beyond a bundle of platitudes.
Come talk ad blockers with Nieman Lab and a set of experts in New York
We’re having our first event in New York City with industry leaders: Wednesday, December 2 at 6 p.m.
What to read next
How one blog helped spark The New York Times’ digital evolution
“I certainly had editors tell me that I shouldn’t be wasting my time on Bird Week. But that was the best part of City Room…We were like unsupervised children.”
572News outlets left and right (and up, down, and center) are embracing virtual reality technology
Among those experimenting is The Wall Street Journal, which plans to open source its 360-degree mobile video and VR technology and hopes to turn VR into more of a mainstay of its storytelling.
502Podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for incumbents
The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Tribune Publishing
National Review
Wisconsin Center for Investigative Journalism
The Daily Voice
BBC News
Foreign Policy