Nieman Foundation at Harvard
HOME
          
LATEST STORY
Should it stay or should it go: News outlets scramble to cover Britain’s decision to exit the European Union
ABOUT                    SUBSCRIBE
March 4, 2016, 12:03 p.m.
Mobile & Apps
LINK: marketingland.com  ➚   |   Posted by: Shan Wang   |   March 4, 2016

Facebook will be opening up its chat app Messenger to publishers looking to distribute content through the service, Marketing Land reports. The announcement will reportedly be made at the company’s F8 developer conference on April 12, when Facebook also plans to officially announce that it’s opening its Instant Articles initiative to all publishers (though it let the cat out of the bag early on that front for various reasons). I reached out to Facebook, which declined to comment.

Axel Springer-owned German tabloid Bild tested delivering information via Facebook Messenger at the beginning of this year. Interested readers could subscribe by sending Bild Ticker a message. The experiments were limited in scope, delivering articles around the transfer window of the German soccer league and around a German version of the reality TV show I’m a Celebrity…Get Me Out of Here! (Hier erfährst Du die News als Erster!, reads an automated welcome message from the ticker).

Bild-messenger-700x1245

A Bild spokesperson told the Lab then that he believed Bild was the first Facebook-approved publisher to use Messenger to deliver articles.

In January, TechCrunch reported that Facebook had begun to allow developers to build chat bots for Messenger. Marketing Land writes:

It’s unclear how publishers might make money from the content they post to Messenger. According to TechCrunch, Facebook is planning to let businesses pay to message people who have already started conversations with them on Messenger, so it’s possible that publishers could use that to sell brands on sponsored messages the publishers would distribute through Messenger. But none of the people Marketing Land spoke with were aware of any revenue-generating plans for publishers within Messenger.

Rumors about Facebook opening up Messenger in this way have circulated for a while, but Twittersphere was abuzz with the news:

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Should it stay or should it go: News outlets scramble to cover Britain’s decision to exit the European Union
Online, readers stayed up for the results: Peak traffic to BBC News, for instance, was around 4 a.m. GMT, and by 11 a.m. BBC.com had received 88 million page views.
Acast wants to get new audiences “in the podcast door” with more diverse shows and better data
With a new paid subscription option and its sights set on non English-speaking countries, the Swedish podcasting startup is looking for listeners (and shows) beyond the iTunes set.
“Medium’s team did everything”: How 5 publishers transitioned their sites to Medium
What happened when Pacific Standard, The Ringer, The Awl, The Bold Italic, and Femsplain moved their sites over to Medium.
What to read next
0Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago
“It’s very easy today to be click-driven and produce articles that don’t have a lot of substance or depth and don’t cost that much to produce, but that dynamic is disappointing for fans who want higher-quality content.”
0Breaking News wants you to use its app to share news tips with its editors — and other users
“When we find stories in the early stages very quickly, it expedites coverage in other newsrooms as well.”
0What happens when a 50-something journalist gets a week’s worth of news from Snapchat Discover?
The founder of PolitiFact finds distracting soundtracks and stale headlines, but also a fair amount of lively and effective content.
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Vox Media
West Seattle Blog
Fox News
TBD
PBS
Examiner.com
Creative Commons
SF Appeal
Instapaper
The Awl
Ann Arbor News
Bloomberg Businessweek