Nieman Foundation at Harvard
HOME
          
LATEST STORY
People who engage with false news are hyper-concerned about truth. But they think it’s being hidden.
ABOUT                    SUBSCRIBE
May 30, 2009, 11:41 a.m.

How much online advertising is there anyway?

Gordon Borrell — in a refreshingly titled post, Are we NUTS? — tells why his company believes there’s a whole lot more online spending going on than big companies like newspapers realize:

“With the Internet, however, you can’t fathom the universe of companies and individuals selling things like email advertising or search advertising or banners. In a lot of cases, they aren’t even companies, but individuals who don’t have business licenses and thus cannot be tracked at all for their “ad revenue” receipts.

“The amount advertisers are spending is truly stunning, and much larger than most people imagine. Those who understand the true breadth of opportunity are more likely (in my humble opinion) to get a larger share than those who underestimate it.”

The full post is here.

POSTED     May 30, 2009, 11:41 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
People who engage with false news are hyper-concerned about truth. But they think it’s being hidden.
“On Google, searching for ‘coronavirus facts’ gives you a full overview of official statistics and visualizations. That’s not the case for ‘coronavirus truth.'”
It continues to be very good to be The New York Times
It now makes more revenue from digital than from print and continues to add new subscribers at a record pace. But its brutal COVID-driven drop in advertising will be echoed all across the industry.
One year after India cracked down on Kashmir, The Kashmir Walla turns to membership to survive
“People don’t just pay for the product and the content. People pay for the idea behind it and the credibility. There’s a good will among the people to support independent journalism in Kashmir.”