Nieman Foundation at Harvard
HOME
          
LATEST STORY
How young Kenyans turned to news influencers when protesters stormed the country’s parliament
ABOUT                    SUBSCRIBE
May 30, 2009, 11:41 a.m.

How much online advertising is there anyway?

Gordon Borrell — in a refreshingly titled post, Are we NUTS? — tells why his company believes there’s a whole lot more online spending going on than big companies like newspapers realize:

“With the Internet, however, you can’t fathom the universe of companies and individuals selling things like email advertising or search advertising or banners. In a lot of cases, they aren’t even companies, but individuals who don’t have business licenses and thus cannot be tracked at all for their “ad revenue” receipts.

“The amount advertisers are spending is truly stunning, and much larger than most people imagine. Those who understand the true breadth of opportunity are more likely (in my humble opinion) to get a larger share than those who underestimate it.”

The full post is here.

POSTED     May 30, 2009, 11:41 a.m.
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
How young Kenyans turned to news influencers when protesters stormed the country’s parliament
A recent study shows the country’s news ecosystem is shifting towards alternative sources. This trend might shape journalism in the years to come.
Are you being tailed? Tips for reporters concerned about physical surveillance
“As a profession, you’d hope reporters would be good at reading people, situations, scenarios. So how many do you think spotted the spotters? None.”
Why a centuries-old local newspaper in New Hampshire launched a journalism fund
The Keene Sentinel weighed the pros and cons of becoming a nonprofit. It chose a hybrid option instead.