Nieman Foundation at Harvard
Gordon Borrell — in a refreshingly titled post, “Are we NUTS?“ — tells why his company believes there’s a whole lot more online spending going on than big companies like newspapers realize:
“With the Internet, however, you can’t fathom the universe of companies and individuals selling things like email advertising or search advertising or banners. In a lot of cases, they aren’t even companies, but individuals who don’t have business licenses and thus cannot be tracked at all for their “ad revenue” receipts.
“The amount advertisers are spending is truly stunning, and much larger than most people imagine. Those who understand the true breadth of opportunity are more likely (in my humble opinion) to get a larger share than those who underestimate it.”
