Nieman Foundation at Harvard
HOME
          
LATEST STORY
Condé Nast is “no longer a magazine company,” its CEO says
ABOUT                    SUBSCRIBE
May 30, 2009, 11:41 a.m.

How much online advertising is there anyway?

Gordon Borrell — in a refreshingly titled post, Are we NUTS? — tells why his company believes there’s a whole lot more online spending going on than big companies like newspapers realize:

“With the Internet, however, you can’t fathom the universe of companies and individuals selling things like email advertising or search advertising or banners. In a lot of cases, they aren’t even companies, but individuals who don’t have business licenses and thus cannot be tracked at all for their “ad revenue” receipts.

“The amount advertisers are spending is truly stunning, and much larger than most people imagine. Those who understand the true breadth of opportunity are more likely (in my humble opinion) to get a larger share than those who underestimate it.”

The full post is here.

POSTED     May 30, 2009, 11:41 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Condé Nast is “no longer a magazine company,” its CEO says
“If you’re just an advertising-supported print publication, I think you have a difficult future,” said Condé Nast CEO Roger Lynch.
How many bots are on Twitter? The question is tough to answer — and misses the point
“We have observed a broad spectrum of behaviors mixing the characteristics of bots and people.”
Reader comments on news sites: We want to hear what your publication does
What is your news site doing with reader comments these days?