Nieman Foundation at Harvard
HOME
          
LATEST STORY
Last Night at School Committee distills hours-long public meetings into half-hour podcast episodes
ABOUT                    SUBSCRIBE
May 30, 2009, 11:41 a.m.

How much online advertising is there anyway?

Gordon Borrell — in a refreshingly titled post, Are we NUTS? — tells why his company believes there’s a whole lot more online spending going on than big companies like newspapers realize:

“With the Internet, however, you can’t fathom the universe of companies and individuals selling things like email advertising or search advertising or banners. In a lot of cases, they aren’t even companies, but individuals who don’t have business licenses and thus cannot be tracked at all for their “ad revenue” receipts.

“The amount advertisers are spending is truly stunning, and much larger than most people imagine. Those who understand the true breadth of opportunity are more likely (in my humble opinion) to get a larger share than those who underestimate it.”

The full post is here.

POSTED     May 30, 2009, 11:41 a.m.
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Last Night at School Committee distills hours-long public meetings into half-hour podcast episodes
“We have created this podcast as an easy way for any parent, citizen, or interested party to get the highlights, and our take, on what happened last night at School Committee.”
How Seen’s mobile journalism reaches 7 million people across platforms
“Three years ago, I would have said that every platform is super different from the others. Now they’ve all become quite similar.”
Seeing stories of kindness may counteract the negative effects of consuming bad news
“This shows us there’s something unique about kindness which may buffer the effects of negative news on our mental health.”